Shopper Marketing Manager

Nestle • Saint Louis, MO • 1d ago

Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness-We are Proudly Connected. Purely Driven.

Position Summary

Elevating the importance of our pet food categories with each of our individual retailers is the goal. The larger mission is to enrich the lives of pets and the people who love them. Nestlé Purina's Market Development Organization (MDO) is what we commonly refer to as our hub of business excellence and Shopper Marketing drives category and share growth through insight driven strategies and proactive solutions. We're guided by deep research, innovative science and customer feedback. But, we're inspired by the dare - the dare to Stand Taller in everything we do.

As a Shopper Marketing Manager, you'll lead the strategic development and execution of account-specific marketing plans and programming to drive profitability, sales and brand equity with our customers. This experience will develop and showcase the ability to identify and evaluate retail marketing opportunities, plan and activate around deep shopper insights and develop and grow relationships both internally and externally to drive the business. This role will hone skills in building strong team dynamics, dealing with ambiguity, influencing across the organization, and driving for results.

Apply brand, shopper, and retailer insights to develop differentiated shopper marketing programs that generate demand along the path to purchase.

Work with agency partners and across all Purina internal functions to develop and execute customer specific programs that build equity and drive positive business results at retail.

Influence and align customer and internal teams on customer relevant programs and strategies.

Fully support shopper marketing strategy development and program sell-in with customer.

Develop strong working relationships with internal teams at Purina, including Sales, Brand Marketing, and Media Centers of Excellence (COEs), as well as with external customer teams and their retail media network teams

Lead briefings with external agencies and retail media network partners. Develop and oversee campaign strategy, tactics, execution, and results.

Demonstrate strong business acumen and the ability to align Sales goals and ruthlessly prioritizing plans for effectiveness.

Primary interface with the customers' marketing & digital departments.

Drive Shopper Marketing ecommerce and digital innovation, by developing, testing, and sharing results of new applications and initiatives.

Requirements

Bachelor's Degree from an accredited institution required.

3+ years of experience in Sales, Marketing, Media, Category, ecommerce, or agency environment.

Other

1+ years of experience in leveraging consumer and shopper insights to develop customer or brand effective strategies & marketing programs preferred.

1+ years of experience working in the consumer packaged goods industry and/or Shopper marketing experience preferred.

REQUISITION ID:

350326

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy .

Nestle

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