Director, Brand Marketing

AAA Northern California, Nevada & Utah • United States, United States • 1w ago

Why Work For Us?

Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position

401k Matching - $1 for $1 company match up to 6% of eligible earnings per pay period

Benefits - Medical, Dental, Vision, wellness program and more!

Paid Holidays

Paid Time Off - Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.

Collaborative Environment - AAA will value your contribution to providing exceptional service to our members

Free AAA Classic Membership

AAA Product Discounts

Tuition Reimbursement Program

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.

The Director, Brand Marketing is responsible for leading brand marketing and branch merchandising efforts across the AAA-MWG footprint. As a Director, Brand Marketing, you are a steward of the AAA brand, serving as a Brand Marketing lead liaison between our Club and creative/media agencies, ensuring the Parent-Brand idea is implemented strategically and consistently.

RESPONSIBILITIES / JOB DUTIES

Selects and manages creative agencies, leading agency and CMO creative briefings to ensure branding efforts are aligned with business objectives

Manages the lead media agency, ensuring our media dollars are spent effectively and aligned to business goals

Leads our annual brand planning process across lines of business

Partners with product marketing and other cross-functional Team Members to support marketing activities such as product, branding, content, and messaging

Leads our Club's brand content creation/curation, business brand standards, and content style guides

Leads the branch merchandising team, responsible for partnering with branch operations, real estate/construction, and sales to ensure the look, feel, and experience of our materials match the desired brand experience across our retail footprint

Actively participates and provides thought leadership in all aspects of the business unit planning and creative process

Responsible for the ownership, negotiation, and execution of corporate sponsorships

Responsible for managing budgets, schedules, work plans and performance standards

KNOWLEDGE / SKILLS / ABILITIES

Experience with integrated, omnichannel Marketing, preferably brand marketing at the capacity of a Senior Brand Marketing Director/Manager. The candidate must also have had successful experience in launching and driving branded marketing campaigns that have built momentum for a brand's awareness and Member retention/acquisition.

Experience leading the work of a creative and media agency, with a strong understanding of the creative development and media planning/buying processes

Experience evaluating creative from various business partners and lines of business, and providing feedback, guidance, and direction

Ability to influence and lead within the organization as a brand expert/advocate

Ability to handle multiple projects and deliverables at all levels of the organization with quick turnaround (strong bias to action)

Willingness to stretch outside of comfort zones and seek constant improvement of techniques via leveraging outside partners

Ability to self-prioritize and deliver against competing concurrent projects. Ability to deliver on tight timelines and move quickly with cross-functional teams to execute on decisions while maintaining attention to detail

Self-driven with the ability to work in a self-guided manner

Superb communication, organization, and interpersonal skills

OLG_RX

LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $149,109.00 - Mid: $166,315.00- Max: $183,518.00

Similar Jobs

Sr Account Executive

Paladin Technologies • Chicago, IL • 16h ago

Sales & Marketing

This UNIQUE opportunity as a Sr Account Executive is responsible for generating new business in a primarily "Hunter" role with uncapped potential. Chicago is a New Market for Paladin and untapped. The Sr Account Executiv...

16h ago

Go to Apply

Lead Software Engineer - Java, Equity Derivatives Sales and Trading Platform

JPMorgan Chase • New York, NY • 16h ago

Sales & Marketing

Play a vital role in shaping the future of an iconic company and make a direct impact in a dynamic environment designed for top achievers. Job Summary As a Lead Software Engineer within the Global Equity Derivatives Sale...

16h ago

Go to Apply

Account Executive

Inframark, LLC • Horsham, PA • 16h ago

Sales & Marketing

Job Description We are seeking a results-driven Account Executive to drive sales of our cloud-based WaterMinds360 solution to water utilities. This is a remote position; but candidates must live on the East Coast or Hybr...

16h ago

Go to Apply

Sr. Account Executive - SFL

KeyCorp • Superior, CO • 16h ago

Sales & Marketing

Location:1000 South McCaslin Boulevard - Superior, Colorado 80027-9437 ABOUT THE JOB (JOB BRIEF) The position will be responsible for managing a portfolio of loan facilities associated with the Specialty Finance Lending...

16h ago

Go to Apply

Shipping Growth Account Executive

Pitney Bowes • Columbus, OH • 16h ago

Sales & Marketing

At Pitney Bowes, we do the right thing, the right way. As a member of our team, you can too. We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be br...

16h ago

Go to Apply

Strategic Account Executive - Supplier MM

SPS Commerce • Minneapolis, MN • 16h ago

Sales & Marketing

Strategic Account Executive - Supplier MM US-MN-Minneapolis Job ID: 2025-9498 Type: Regular # of Openings: 1 Category: Sales SPS Commerce, Inc Overview SPS Commerce is a leading provider of cloud-based supply chain manag...

16h ago

Go to Apply

Shipping Growth Account Executive

Pitney Bowes • Frankfort, KY • 16h ago

Sales & Marketing

16h ago

Go to Apply

Shipping Growth Account Executive

Pitney Bowes • Indianapolis, IN • 16h ago

Sales & Marketing

16h ago

Go to Apply

Account Executive (Fire Alarm)

Convergint Technologies LLC • Lakewood, OH • 16h ago

Sales & Marketing

Description Convergint is looking for a full-time, enthusiastic, results driven and forward-thinking Fire Account Executive to join our amazing culture. In this role, you will cultivate new relationships, gaining an unde...

16h ago

Go to Apply

Shipping Growth Account Executive

Pitney Bowes • Springfield, IL • 16h ago

Sales & Marketing

16h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.