About the Department
Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. The Paid Media team is part of Omnichannel Engagement.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Paid Media Strategist is to assist in the development of paid media plans and strategies across a portfolio of brands, ensuring alignment with brand positioning and objectives. This role involves managing agency partners, providing strategic insights, and optimizing media activities to maximize impact and efficiency. Additionally, the role ensures manages the media budget, tracking and optimizing expenses to maintain alignment with organizational goals and objectives.
Relationships
The role of Paid Media Strategist reports into the TA Lead, Paid Media. Additionally, this role will interface regularly with various teams across the Customer Experience & Marketing Enablement function, including Omnichannel Orchestration, Experience Operations, Integrated Customer Engagement Solutions, Experience Intelligence. Outside of the Customer Experience & Marketing Excellence function, the role may collaborate with Procurement, CI&A, the Commercial Excellence & Innovation team, and Brand/Therapeutic teams.
Essential Functions
Strategic Media Planning: Assist in developing and coordinating paid media plans with TA and Brand leads, Omnichannel Orchestration colleagues and other relevant stakeholders to ensure alignment with brand positioning and messaging. Develop and present compelling for management endorsement that include identification of innovative opportunities. Assist in developing media strategies across the portfolio of TAs and brands in conjunction with business objectives. Manage agency partners in media planning and buying responsibilities for the portfolio of TAs and brands. Provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts. Translate brand objectives/media strategy into strategic media plans with responsibility of presenting plans to internal TA and brand teams, provide guidance/insights, solicit feedback. Work with media agency and Orchestration to ensure appropriate planning, execution, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively. Assist in the development and maintenance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies across the portfolio of products in conjunction with HCP team, governance models, optimization, reporting and analytics. Support Market Development Paid Media and Media Integration efforts in partnership with Patient marketing teams and Product Communications
Functional Area Leadership: Support Channel Strategy Team in cross functional working groups and functional area specific leadership projects
Collaboration with Internal Stakeholders: Works closely with TA and Brand leads to ensure alignment on media strategy plans. Works with Orchestration teams to ensure alignment on strategy, planning, and execution. Cross-functional interaction also includes relations with Procurement, CI&A, Communications, Regulatory, and Legal stakeholders
Emerging Channels: Identify innovative and emerging opportunities, present to stakeholders, provide POVs and partner cross functionally to establish POCs to test and learn
Tracking and Optimization: Accountable to manage the brand/portfolio media budget in conjunction with overall media plan. Determine set-up, including testing methodologies, reporting requirements, and modelling requirements, to ensure appropriate implementation and execution of plan. Develop robust and intelligent "test-and-learn" approach to campaigns and emergent trends. Partner with Commercial Effectiveness and external vendors to contract, create, measure and report on media conversion tracking. Follow internal and external procedures in managing contracts. Monitor/manage agency expenses while looking for efficiency opportunities to maximize value. Optimize spend and ensure that resources are appropriately allocated, and qualities of services are maintained while costs remain on track and according to budget. Participate/host media plan specific status and optimization weekly, bi-weekly, monthly, quarterly meetings when appropriate. Regularly track and reconcile expenses to ensure budget is on track
Physical Requirements
Hybrid Policy: 3 days in the office, 2 days remote.
Approximately 0-10% overnight travel required.
Qualifications
Bachelor's degree in marketing, Business, Communications, Information Technology, or related field. Advanced degree is preferred
8+ years paid media marketing experience required
Multichannel paid marketing experience, responsible for comprehensive media plan management/oversight required
Evidence of passion and achievements in traditional, digital and emerging media space
Planning, Execution and Follow-Up effectively prioritizes and spends his/her time and the time of others on what is important
Develops accurate short- and long-term plans
Ensures timely execution and follow-up
Meets deadlines
Anticipates problems and roadblocks to avoid crisis management
The ability to work on cross functional team's Strong analytical background required
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
