Marketing Manager (Hybrid)

Cella Inc • Lake Forest, IL • 6d ago

Location: Lake Forest, IllinoisJob Type: ContractCompensation Range: $65 - 66.20 per hourWe’re seeking a US Patient Services Marketing Manager to join a dynamic team leading patient support efforts across multiple brands and therapeutic areas. In this role, you’ll develop and execute impactful commercial initiatives that enhance the patient treatment experience for Immunology, Specialty, Oncology, and/or Neurology. Success requires strong cross-functional collaboration with internal partners across strategy, access, marketing, analytics, and more.Responsibilities:

Develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives to drive an exceptional patient experience across all channels

Assist in the development of the patient treatment experience, driving insights from the data that will help to inform strategy and tactical implications.

Support the development of the PSP brand positioning and resource messages across stakeholders for new and enhanced patient services support models.

Partner with Operations to plan and lead the Marketing team's execution of CRM to the Salesforce Marketing Cloud platform - including integration with other patient services platforms to enable engagement strategies and tactics.

Lead channel strategy and development of channels such as email, website, app, media, SMS/MMS, SEM/SEO, and other direct patient communications (print).

Manage projects and relationships with agency partners, including Creative, Data, Digital and Finance, and Account team.

Manage marketing budget while identifying efficiencies/synergies where possible to maximize resources.

Deliver marketing briefs, understand timelines to accomplish tasks, and anticipate any potential barriers that would impact delivery.

Create tactics that are reflective of Medical, Legal, Regulatory and OEC guidance while keeping focus on addressing the business needs.

Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies by establishing learning agendas/measurement plans, understanding insights, and formulating recommendations for optimization; prioritize and foster a test-and-learn environment.

Qualifications:

Bachelor's degree required.

Previous marketing experience required; 5+ years of brand and digital marketing experience preferred, ideally in a similar pharma or patient service role.

Some background in customer engagement and retention strategies.

Proficient understanding of brand management, including brand positioning, personalization & overall campaign development.

Apply marketing concepts in the development of marketing plans and programs - including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.

Financial/budgetary experience preferred.

Launch experience preferred.

Experience working with and managing multiple external agencies.

Excellent communication (oral, written, and presentation) and interpersonal skills.

Ability to work with all levels in a highly matrixed organization.

Strong planning and organization skills, attention to detail, execution, and follow-through.

Job ID: 1087943#LI-Cella#LI-MM3#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.

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