As a Sr Customer Marketing Specialist here at Honeywell, you will be accountable for developing and executing customer marketing strategies that align with business objectives. You will work closely with cross-functional teams, including sales and product management, to understand customer needs and develop targeted campaigns. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement.
Additionally, you will play a guiding role by guiding and mentoring junior team members, fostering a culture of innovation and excellence. In this role, you will impact the company by driving customer engagement and loyalty through strategic marketing initiatives. Your contributions will be felt through increased customer satisfaction, loyalty, and the achievement of business goals.
KEY RESPONSIBILITIES
Own the social strategy to align with our broader customer marketing goals.
Lead efforts with the strategic business units in social media and content to optimize our social media programs.
Lead the business of engagement to make employee advocacy, using Everyone Social, a major part of our strategy.
Manage and implement social content calendars.
Manage sizable budgets and execute campaigns - both long and short term.
Understand and execute the Honeywell voice and visual design in social media.
Develop written and visual content for business unit and corporate campaigns.
Understand customer needs to develop messaging and content to optimize awareness.
Align digital offerings to customer decision journeys and personas.
Understand our landscape and customer insights to develop strategic marketing plans.
Manage projects, timelines and resources to ensure successful execution of campaigns.
Create measurement, tracking and reporting to improve results for all tactics.
Conduct A/B testing to identify highest performing options to ensure we're targeting the right audience at the right time with the right message.
Use engagement metrics to suggest adjustments to tactics and strategies to optimize return on marketing investment (ROMI).
Partner with IT and business stakeholders to build and sustain industry-best digital engagement.
Stay updated on the latest trends and technologies, willing to experiment with new approaches to stay ahead of competitors.
BENEFITS OF WORKING FOR HONEYWELL
Benefits - Medical, Vision, Dental, Mental Health
Paid Vacation
401k Plan/Retirement Benefits (as per regional policy)
Career Growth
Professional Development
YOU MUST HAVE
A minimum of 5 years of experience in digital marketing.
Strong analytical mindset with the ability to interpret data and make data-driven choices
Excellent communication and people-oriented skills, with the ability to build relationships and effectively convey ideas
WE VALUE
Bachelor's degree in Marketing, Communications, Business, or a related field
Dynamic and self-motivated individuals who thrive in a fast-paced environment
Teamwork and collaboration, as we believe that the best results are achieved through collective effort
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Eagerness to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
Strong problem-solving skills and ability to think creatively
Results-oriented mindset with a focus on achieving measurable outcomes and exceeding targets
Customer-centric mindset, as we prioritize insight and meeting the needs of our customers
Excellent communication and people-oriented skills, as building relationships and effectively conveying ideas are key to success in this role
Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
Passion for marketing and staying up-to-date with industry trends, as we aim to be at the cutting edge of customer engagement strategies
Fluency in social media best practices and trends.
Experience with enterprise social media management platforms such as Khoros, Sprinklr and Social Studio.
Social media listening experience with Synthesio, Sprinklr and Brandwatch.
Exposure to Adobe Experience Manager or other enterprise CMS.
Proven experience driving digital marketing campaigns.
Ability to communicate clearly in a global highly matrixed organization
THE BUSINESS UNIT
Honeywell Industrial Automation (IA) is a strategic business group (SBG) within Honeywell that focuses on providing innovative solutions for industrial automation and control. IA offers a wide range of products and services that help customers optimize their operations, improve productivity, and enhance safety. Within IA, the Honeywell Safety and Productivity Solutions (HSS) strategic business unit (SBU) specializes in providing solutions that enhance workplace safety and productivity. HSS offers a comprehensive portfolio of products and technologies, including personal protective equipment, gas detection systems, barcode scanners, and workflow solutions. The SBU is dedicated to delivering cutting-edge solutions that enable businesses to operate more efficiently and safely.
ABOUT HONEYWELL
Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical demands around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company dedicated to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more about Honeywell: click here (https://www.honeywell.com/us/en)
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
