Senior Web Marketing Manager

Confluent • Boston, MA • 1w ago

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day - we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

The Senior Web Marketing Manager will act as the primary liaison between stakeholders and the execution teams (Digital Marketing, Web Development, Design) to ensure that clear requirements are explored, defined, prioritized and executed.

This role will serve a dual purpose; they will help with driving stakeholder success, but will also be responsible for generating and/or executing test & optimization ideas as ideated by the Web Marketing & Web Development teams.

Additionally, this position is responsible for ensuring the proper use of the Digital Marketing Systems through comprehensive documentation, training stakeholders on best practices, and ensuring awareness of new and existing functionality.

What You Will Do:

Stakeholder Project Success

Net-new engagement with stakeholders in a more exploratory, non-project capacity to identify core pain points and more idealized, pressure tested solutions that can be built into an enduring roadmap.

Responsibility will still include end-to-end ownership of the capture, refinement and delivery of requirements for requested stakeholder projects; will ensure the appropriate involvement from Design, Development and Marketing Operations.

Ensure that all stakeholder projects are standardized and complete; requirements must capture all aspects of effective digital marketing, including but not limited to design, brand, SEO, usability and analytics

Own the assessment of impact/priority of stakeholder projects and offer alternate, lower effort solutions for stakeholder requests depending on the core need.

Identify synergies between internal (Web Dev & Marketing) & stakeholder projects to maximize efficiency of development efforts and to ensure delivery of a consistent, on-brand experience across all marketing channels

Testing & Optimization

Will be responsible for not just for stakeholder-oriented projects, but for Web-ideated projects themselves.

Focus will be on ideation, prioritization (impact/effort) and execution of web tests and optimization initiatives for confluent.io and developer.confluent.io

Collaborate with Design and Development to ideate new opportunities to provide upleveled experiences across all marketing channels

Web System Ownership

Create requirements for development initiatives aimed at improving the quality and usability of pre-existing digital marketing tools

Partner with Marketing Operations & technology vendors to ensure maximum value is being realized from vendor contracts

Work closely with the development team to evaluate alternative or additional vendors that may further improve the digital marketing tech stack

Prioritize the backlog of work items (project and internal) to ensure clear requirements have been defined and are understood by the development team

Work closely with senior leadership to build a strategic roadmap that positions Confluent to excel in its delivery of exceptional digital marketing experiences

Training, Documentation & Awareness

Build a Center of Excellence program around digital marketing technology and best practices

Host training sessions with key stakeholders as new functionality is introduced

Ensure teams are aware of the capabilities and limitations of the digital marketing platform

Production Support

Lead production efforts in conjunction with stakeholder projects

What You Will Bring:

5+ years of experience in digital marketing, product management, or similar roles

Strong analytical skills, demonstrate the ability to use data to make informed decisions

Exceptional communication skills, both written and verbal, with demonstrated ability to effectively speak with broad range of internal audiences

Experience with usability and customer-focused design

Passion for building great products that solve customer and business problems

Strong familiarity with industry leading Headless CMS technologies

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $148,800 - $174,870 and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .

Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.

LI-Remote

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