Manager, ABM (Account Based Marketing) Activation - REMOTE (U.S)
Pay Range: $90,000.00 -$ 125,000.00 (State minimum wages apply if higher)
At Labcorp, you are part of a journey to accelerate life-changing healthcare breakthroughs and improve the delivery of care for all. You'll be inspired to discover more, develop new skills and pursue career-building opportunities as we help solve some of today's biggest health challenges around the world. Together, let's embrace possibilities and change lives!
The Manager, ABM (Account Based Marketing) Activation will play a pivotal role in activating key growth and retention strategies in BLS's most critical accounts. This individual will partner with Sales and Customer Marketing to activate Account Based Marketing plans designed to increase Labcorp's share of wallet, customer experience, and/or win rate for new molecules. This individual will be a key member of the BLS Global Marketing team and will frequently interface with the Sales team, translating ABM strategies into day-to-day sales activities.
Report ing to: Director, Sales Enablement
People Responsibility: No
RESPONSIBILITIES:
ABM plan design:
Partner with Customer Marketing and Sales to select top account candidates for ABM focus.
Partner with Sales to understand detailed account trends, gaps and opportunities. Leverage deep account knowledge to define specific and actionable objectives for each account, and support Customer Marketing to define a tactical plan to deliver these objectives.
Key account insights:
Continuously monitor and track trends and insights about BLS's top accounts. Partner with the Director, Sales Enablement to package and deliver these insights, including actionable recommendations, to the Sales team on a regular cadence.
ABM program execution:
Act as the Marketing account expert and Sales interface for each ABM account. Partner with Customer Marketing on the day-to-day execution of Account Based Marketing plans. Train Sales on tactical plans, facilitate necessary input from Sales, gather account intelligence, and provide other account-specific support as required.
Sales enablement:
Provide general sales enablement support for the top accounts. Identify opportunities to support Sales via new tools, new collateral, or connecting the team to existing Marketing resources. Work cross-functionally to develop and deploy this support to the team.
MINIMUM REQUIREMENTS:
5+years of marketing experience
Bachelor's Degreeis required
Strong interpersonal and collaboration skills, with the ability to work effectively across cross-functional teams
Proven ability to manage multiple projects simultaneously, ensuring timely and successful execution within budget constraints
Ability to thrive in a fast-paced, dynamic environment and adapt strategies to changing market conditions
Ability to work independently when appropriate, but also possess the confidence to identify and escalate roadblocks
PREFERRED QUALIFICATIONS:
Advanced Degree in Marketing, Science or Business
Prior experience in the healthcare, life sciences, or biopharma industry is preferred
Additional prior experience in a Sales, Inside Sales, or Field Marketing role, or supporting sales/commercial stakeholders
COMPETENCIES:
Problem Solving:
Use judgement and knowledge of strategic priorities to balance the needs and expectations of various stakeholders across the Marketing and Sales organizations.
Leverage effective listening skills to diagnose challenges and identify solutions.
Use data to identify gaps in the market and opportunities for innovation.
Manage resistance and foster a culture of trust, growth and adaptability.
Decision Making:
Lead cross-functional workstreams to develop and implement strategies aligned with the organization's goals.
Ability to prioritize day-to-day work to align to the biggest commercial impact.
Ability to assess market and customer data and recommend new strategies.
Ensure tactical decisions align with trends, customer and commercial needs and expectations.
Personal Interactions and interpersonal skills:
Leverage multiple relationships across Sales, Marketing, and business stakeholders
Application Window Closes: 04-25-2025
Pay Range: $90,000.00 -$125,000.00 (State minimum wages apply if higher)
All job offers will be based on a candidate's skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data.
Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here (https://careers.labcorp.com/global/en/us-rewards-and-wellness) **.
Labcorp is proud to be an Equal Opportunity Employer:**
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
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