VP, Digital & Demand

Prologis Management LLC • Denver, CO • 1w ago

Prologis, Inc. is the global leader in logistics real estate. In partnership with our customers and our communities, we develop modern, high-quality properties that set the standard for innovative building design and sustainability. Prologis owns or has investments in properties and development projects of ~1.2 billion square feet in 19 countries and enables 2.8% of the world's GDP. We have committed to achieve net zero emissions by 2040. Beyond real estate, our Essentials platform optimizes the company's global asset portfolio to provide our customers solutions that address today's warehouse and shipping challenges. Prologis Ventures invests in logistics innovation and technology companies to modernize supply chains worldwide.

Job Title: VP, Digital & Demand

Company:

Prologis

A day in the life

Prologis seeks a dynamic, strategic, and people-focused VP of Digital & Demand to lead the strategy and execution of digital marketing and demand generation initiatives to drive growth, customer acquisition, and retention. This role requires a visionary leader who thrives at the intersection of creativity, technology, and performance analytics, with the ability to scale high-impact marketing programs aligned with business goals. This position plays a crucial role in optimizing the overall digital customer journey for our B2B customers and driving digital business growth.

Key responsibilities include:

Develop the vision and strategy for Prologis' end-to-end digital

experience strategy focused on brand visibility, customer engagement, lead generation and sales.

Develop and lead an integrated digital marketing strategy across web,

social media, paid media, email, SEO, and emerging digital channels.

Ensure consistent brand messaging and customer experience across all

digital touchpoints.

Identify and adopt new technologies and platforms to stay ahead in a

rapidly evolving digital landscape.

Own the global demand generation strategy, driving pipeline growth

through multi-channel campaigns, ABM (Account-Based Marketing), and personalized customer journeys.

Collaborate with sales and product teams to align marketing campaigns with

pipeline and revenue goals.

Implement and optimize lead nurturing programs that accelerate the buyer

journey.

Develop strategies derived from consumer data to drive traffic, optimize

marketing spend, identify cross sell opportunities, introduce new products, enable omni channel distribution, and build a strong brand.

Leverage analytics and marketing automation tools to track campaign

performance, measure ROI, and provide actionable insights.

Manage and allocate the digital marketing budget effectively, ensuring

strategic investment in technologies and platforms that support scalable, future-ready marketing initiatives and drive measurable impact.

Coordinate with IT to evaluate, launch, and maintain digital commercial

technologies and solutions to enable digital strategy.

Build, mentor, and lead a high-performing team of digital marketers and

demand generation professionals. Foster a culture of innovation and continuous improvement within the team.

Build strong cross-functional relationships with sales, product, and

customer success teams to ensure alignment on goals and execution.

Manage productive relationships with external agencies and technology

providers to support marketing objectives.

Building blocks for success

Required:

10+ years of experience in digital marketing and demand generation,

with a proven track record of driving growth in B2B environments.

Expertise in marketing automation platforms (e.g., Pardot, Marketo,

HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau).

Strong knowledge of SEO/SEM and paid media strategies.

Expertise in design-building ABM programs, with a history of success in

embedding marketingroles within account management teams to enhance client relationships.

Demonstrated ability to develop and execute integrated marketing campaigns

that deliver measurable results.

Exceptional communication, leadership skills, with a history of

building and managing high-performing teams as well as productive

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