Content Marketing Specialist

ISMG - Information Security Media Group • Princeton, NJ • 2w ago

Our Story

CyberTheory (https://cybertheory.io/) . part of the Information Security Media Group (ISMG), is a full-service, data-driven cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity. Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results and lasting success.

Our ability to harness the transformative power of innovative ideas and turn them into impactful marketing strategies that will captivate audiences, amplify brand presence, and drive remarkable results, is what gives CyberTheory our creative edge and major competitive advantage as well.

The Opportunity

We're looking for a creative and experienced Content Marketing Manager to join our growing team.

In this role, you'll contribute to the creation of impactful content strategies for internal and client-facing B2B technology campaigns. Partnering with account leads, you'll craft multi-format content across the buyer's journey-from traditional formats to emerging @types-supporting goals like brand awareness, demand generation, SEO, thought leadership, and social media engagement.

To be successful in this role, you should possess a passion for cybersecurity and editorial craftsmanship in order to produce quality content at a rapid but manageable pace. The ideal candidate brings a strong portfolio of strategic content work with measurable results, showcasing creative storytelling, analytical acumen, editorial polish, design awareness, and excellent copywriting.

Responsibilities

Leading the development, execution, and performance tracking of cybersecurity-focused content strategies for internal and external clients.

Creating and managing diverse B2B content formats including blogs, whitepapers, infographics, briefs, videos, and social media assets.

Conducting content audits and gap analyses to align assets with target audiences and buyer journeys.

Researching audience needs and content consumption behaviors across the product lifecycle.

Interviewing stakeholders to inform impactful, insight-driven storytelling.

Defining and measuring KPIs for content performance, audience growth, and engagement.

Collaborating with program managers and clients to fulfill campaign needs.

Managing content workflows across internal teams, agencies, vendors, and creatives.

Monitoring cybersecurity trends to guide strategic content updates.

R equirements

8+ years of content strategy, creation, and management experience within enterprise and/or agency environments.

Proven success in delivering results-driven B2B or cybersecurity/technical content.

Strong storytelling, editorial, and strategic thinking abilities.

Skilled in audience research, content structuring, and usability best practices.

Effective cross-functional communicator and collaborator.

Experience leading projects across teams in fast-paced environments.

Strong organizational and project management capabilities.

Demonstrated ability to produce impactful, strategic campaigns.

Self-starter with a continuous improvement mindset.

Strong customer focus and problem-solving orientation.

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