Channel Marketing Leader

Honeywell • Rosemont, IL • 2w ago

As a Lead Channel Excellence Marketing Specialist here at Honeywell, you will be responsible for developing and executing channel marketing strategies. Your role will involve driving growth and maximizing sales through our Channel Partners. You will play a key role in building strong relationships with Channel Partners, developing joint marketing programs, and driving demand generation activities.

You will report directly to our Sr Director Channel Excellence, and you'll work out of our Rosemont location on a Hybrid work schedule.

In this role, you will impact the company's success in effectively reaching and engaging customers through various channels. Your role will involve developing and executing channel marketing strategies, managing relationships with channel partners, and driving revenue growth. With your expertise in market analysis, customer segmentation, and channel optimization, you will identify opportunities to expand market reach and increase customer acquisition. Collaboration with cross-functional teams and effective communication skills will be key in developing and implementing channel marketing programs. By effectively managing the channel marketing efforts, you will contribute to Honeywell's position as a global technology leader.

KEY RESPONSIBILITIES

Develop and implement channel marketing strategies to drive growth and increase market share

Collaborate with channel partners to develop joint marketing plans and programs

Create and execute demand generation campaigns to drive sales through channel partners

Provide marketing support and resources to channel partners to enhance their sales efforts

Conduct market research and analysis to identify channel trends, opportunities, and competitor activities

Manage marketing budgets and measure the effectiveness of channel marketing initiatives

Collaborate with cross-functional teams to align channel marketing efforts with overall business objectives

Lead the organization of Annual Regional Channel Partner Conferences

Monitor and approve the corresponding Marketing Development Funds for our Channel Partners making sure they are aligned to Marketing plans, business goals and Corp Guidelines

Stay up-to-date with industry trends and best practices in channel marketing

YOU MUST HAVE

Proven experience of at least 6 years in channel marketing or related roles

Demonstrated success in developing and executing channel marketing strategies

WE VALUE

Bachelor's degree in Marketing, Business, or related field

Passion for driving channel growth and maximizing sales opportunities

Proven track record of developing successful channel marketing programs

Strong strategic thinking and problem-solving abilities

Ability to think creatively and innovatively

Experience in mentoring a team

Experience in the technology or manufacturing industry (preferred)

Strong leadership skills

Excellent communication and interpersonal skills

Ability to build and maintain strong relationships with channel partners

Proficiency in demand generation and lead generation strategies

Experience in utilizing marketing automation platforms and CRM systems

Knowledge of distribution and partner channel dynamics

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

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