Principal Market Strategist, Observability

Cribl • Lansing, MI • 1w ago

Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit along the way. We're growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity. Cribl's Market Strategy team sets the overall strategic marketing vision and direction for the company. We engage with partners, press, and analysts to share Cribl's story. We also work closely with executives, product, sales, and enablement. In short, we're force multipliers with broad autonomy to work across the company to drive better results both internally and externally. As Principal Market Strategist for Observability at Cribl, you'll lead our market category creation efforts, combining deep technical expertise with strategic marketing to establish Cribl's thought leadership in the observability space. You'll work across teams to develop and communicate our technical vision while building strong relationships with industry analysts, media, and technical decision-makers. This role is highly autonomous and incredibly varied. A successful candidate will be an educator internally and externally. A given week may find you speaking to a group of global technology leaders, conducting internal enablement training, drafting press releases, speaking with press, helping with product launch messaging, briefing industry analysts, and more. In your first year, you will: Develop and execute major thought leadership campaigns Deliver multiple speaking engagements at a range of industry events Establish relationships with key industry analysts and influencers Create and deliver strategic content around observability themes As an active member of our team, you will: Define Cribl's thought leadership and point of view on observability and cybersecurity topics, including category creation and leadership, workplace and culture, and thought leadership in the market. Develop points of view on new industry trends and emerging legal and policy topics that Cribl should have a position on, working across internal communications teams, relevant stakeholders, and outside agency partners to understand our perspective and establish a unique and compelling position. Create strategic messaging programs that cascade from corporate positioning down to product and audience relevance. Create and maintain consistent messaging to work across the communications organization and global PR teams to ensure messaging is being amplified consistently. Support analyst relations, influencing category creation for Cribl's data engine positioning, as well as observability pipelines, data lakes, AI, and other emerging topics. . Support market-level intelligence and collateral for the observability domain and relevant topics and partners, as well as competitive intelligence. Represent Cribl at events and other speaking opportunities, evangelizing our position on relevant topics. This position may require stand-by, on-call, or off-hours duties. If you've got it - we want it: At least eight years experience in driving thought leadership through roles as an industry analyst, technical/product marketing, or marketing of security, observability, or monitoring solutions. A rich understanding of the observability market, including the major players, technologies, and challenges. Experience interacting with journalists and PR firms, as well as industry and financial analysts. Exceptional written and oral communication skills, including creating written content and giving

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