Marketing Manager: SEO & Growth Strategy
Location: This position will work a hybrid model (remote & office). The ideal candidate will live within 50 miles of one of our Elevance Health PulsePoint office locations.
Preferred Location: Louisville, KY
The Marketing Manager: SEO & Growth Strategy is responsible for developing enterprise marketing strategies and ensuring the marketing strategy aligns with the enterprise-wide strategy to help drive growth from our public websites. This role will be responsible for generating leads and sales through the website by driving traffic growth via SEO, as well as website optimizations to improve conversion rates.
How You Will Make An Impact:
Performance Monitoring: Regularly analyze campaign and website performance to identify trends, gaps, user behaviors, and opportunities for improvement. Track SEO and website sales compared to forecast. Communicate progress compared to goal to internal stakeholders.
SEO Optimization: Understand business priorities, goals, and objectives and assist with building the SEO strategic roadmap; provide actionable recommendations to stakeholders. Ensure that the website content, structure, and design are optimized for search engines to improve visibility and ranking.
Website Health & Content Strategy: Perform detailed QA on web properties in all environments, including meta descriptions, URL naming, and content. Handle editorial tasks like drafting SEO content, writing page titles and meta descriptions, and giving strategic copy advice.
User Experience Design: Recommend and partner internally to implement strategies that ensure a smooth, useful, and engaging experience for website visitors. Leverage ecommerce expertise to identify optimization opportunities, test, and improve Calls To Action (CTAs) within the shopping experience.
Operations Management: Oversee SEO & website optimization work process, from ticket logging to task completion. Collaborate with digital content strategy for website improvements; partner with IT/scrum teams to ensure timely and accurate website enhancements.
Builds market product / marketing plans.
Serves as a single point of contact on marketing issues and resolution.
Coordinates the development and review of website content with appropriate resources.
Provides leadership and direction to marketing agency, handles requests, and reviews suggestions.
Minimum Requirements:
Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities & Experiences:
For URAC accredited areas, the following professional competencies apply: Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
SEO specific experience including use of SEO platform tools (Semrush, Conductor, Screaming Frog, Google Search Console, etc.)
Experience with Adobe (AEM, Adobe Analytics, etc.).
Relevant experience in the healthcare/insurance/financial services industry or other related highly regulated field.
Experience collaborating with a digital team to ensure marketing requirements are implemented accurately and on-time.
Analytical, data-driven, results-oriented personality; able to interpret data and to present findings.
Detailed oriented with proofing / testing experience.
Extremely organized and able to multi-task, managing multiple projects with overlapping deadlines.
eCommerce site optimization experience.
Knowledge of Scrum/Agile framework.
Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.
Who We Are
Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.
How We Work
At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.
Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
