Product Marketing Manager

Trimble Inc. • Westminster, CO • 2w ago

Your Title: Product Marketing Professional Job Location: Westminster, Colorado Our Department: Field Systems - Geospatial & BCFS

Do you possess a deep understanding of reality capture technology and a passion for its application? Can you clearly articulate how adopting these solutions can address real-world challenges and generate a significant return on investment?

We are seeking an experienced professional with a comprehensive understanding of how reality capture technologies can achieve business goals within the geospatial and construction industries while providing unique value to our customers.

About Trimble Trimble is an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated technologies and, in doing so; we are changing the way the world works. Our solutions are used in over 140 countries and we have incredibly diverse lines of business.

Our employees represent this diversity and can be found in over 30 countries, working closely with their colleagues around the world. Due to our geographic, product and customer reach, there is plenty of room at Trimble for exceptional people to grow. Come position yourself with an innovative industry leader and position yourself for success.

What You Will Do As our Product Marketing Professional, you'll craft tailored marketing strategies to elevate and promote Trimble Reality Capture Solutions above a competitive landscape. A Product Marketing Professional is responsible for overseeing the intersection between Product Management, Marketing Strategy, Sales and customer engagement to ensure our solutions come together to effectively address real work customer needs.

Key responsibilities include owning and driving the reality capture go to market Market Research: Conducting comprehensive market research to understand target customers, market trends, and competitor strategies.

Product Positioning and Messaging: Developing clear and compelling product positioning and messaging that differentiates the product in the market

Go-to-Market Strategy: Crafting and executing go-to-market strategies to launch new products or features. This includes planning the timing, marketing channels, and sales strategy.

Content Creation: Collaborating with the marketing team to create content that supports the product, such as sales materials, website content, and promotional videos.

Sales Enablement: Providing the sales enablement team with the necessary tools, resources, and training to upskill the channel's product knowledge effectively.

Customer Insights: Gathering and analyzing customer feedback to inform product development and improve customer satisfaction.

Performance Analysis: Measuring and analyzing product marketing performance against KPIs to identify areas for improvement and optimize strategies.

Cross-functional Collaboration: Working closely with product management, sales, customer success, and other departments to ensure alignment and achieve common goals.

Market Education: Educating the market about the product through events, webinars, and other outreach activities.

Pricing and Packaging: Developing pricing strategies and packaging models that align with market demand and business objectives.

What Skills & Experience You Should Bring

A deep understanding of applied reality capture workflows within the broader geospatial domain.

Passion to create unprecedented solutions resulting in strong customer-centric relationships and productivity driven outcomes

Technical knowledge across survey, construction, mobile mapping, and vertical building domains with a focus on reality capture integration

BS/BA degree required, preferably in a Geospatial discipline, marketing, business or relevant experience

Minimum of 5-10 years of experience working in or closely with product management, marketing and/or sales

Experience in writing strong sales pitches and product descriptions that have proven to engage audiences

Exceptional presentation, written and verbal communication skills

About Your Location - Westminster, CO This position is full time and considered hybrid under a flexible work arrangement. In a hybrid role, you will work with your manager to establish a mutually agreeable schedule for your time working in the office based on the

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