Job Description:
THE OPPORTUNITY
Reporting to the Senior Manager, Production and Communication, the Coordinator, Content Marketing supports the production and execution of marketing initiatives across multiple platforms and formats for the Alliance for Young Artists & Writers. This role collaborates with the Senior Manager to ensure editorial consistency and effective storytelling. The Coordinator works closely with the Marketing and Communications team to produce high[1]quality, timely, and engaging content, including blogs, social media posts, podcasts, and website materials.
RESPONSIBILITIES
Content Creation (50%) Develop engaging and relevant content, including social media posts, blogs, videos, newsletters, podcasts, website updates, and stories. Ensure brand consistency in tone, style, and messaging across all platforms. Collaborate with the design team and copywriters to produce high-quality, visually appealing content. Stay current with social media trends and emerging features to inform content strategies.
Department Strategy (25%) Identify target audiences across different social media platforms and understand their needs and behaviors. Develop cohesive social media strategies aligned with overall marketing objectives. Create content calendars with themed campaigns and structured posting schedules. Set key performance indicators (KPIs) to measure success and track progress.
Community Management (15%) Respond to comments, messages, and mentions promptly and professionally. Engage with followers through interactive initiatives such as contests, Q&A sessions, and discussions. Monitor brand reputation and address feedback, including negative comments, in a timely and effective manner
Analytics and Reporting (10%) Track key performance metrics such as impressions, reach, engagement, clicks, and conversions. Analyze data to identify areas for improvement and optimize social media strategies. Prepare regular reports to share insights and campaign performance with stakeholders
About Scholastic
For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are - at school, at home and in their communities - by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children's books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com .
Thank you for your consideration in choosing Scholastic.
Qualifications
HOW YOU CAN FIT (Qualifications)
Knowledge, Skills, and Abilities:
Strong understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
Content creation skills, including writing, graphic design, and video editing.
Analytical skills for data interpretation and performance reporting.
Marketing strategy development, with an understanding of marketing funnels and customer journeys.
Excellent written and verbal communication skills.
Creativity and awareness of trends, with the ability to identify and leverage emerging opportunities.
Strong proofreading and copyediting abilities with adherence to style guides.
Experience : Two+ years of experience in marketing or social media management, preferably in a not-for-profit setting.
Education : Bachelor's degree preferred, ideally in English, Journalism, Public Relations, Communications, or a related field. Equivalent experience in content marketing or social media management will be considered.
Time Type:
Full time
Job Type:
Regular
Job Family Group:
Marketing
Location Region/State:
New York
Compensation Range:
Annual Salary: 57,500.00
EEO Statement:
Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.
EEO is the Law Poster (https://www.scholastic.com/content/dam/scholastic/corp-home/eeo-is-the-law-poster-english.pdf)
EEO Scholastic Policy Statement
Pay Transparency Provision (https://www.scholastic.com/content/dam/scholastic/corp-home/pay-transparency.pdf)
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at: www.scholastic.com
We're always looking for talented people to join Scholastic in instilling a love of reading and lifelong learning in children. At Scholastic, our benefit plans have been designed to be in line with market conditions and employee needs. Our plans provide flexibility and allow individuals a broad range of choices that can be tailored to meet each employee's needs. Scholastic is an Equal Opportunity Employer.
