Product Marketing Specialist

Centrotherm • Waterford, NY • 2w ago

Waterford, NY (http://maps.google.com/maps?q=428+Hudson+River+RD+Waterford+NY+USA+12188)

Description

We are seeking a creative and detail-oriented Product Marketing Specialist. This role is centered around content development and will be critical in communicating product features, benefits, and applications to our customers. In addition to content creation, this role will create data-driven analysis of product performance and market trends. The ideal candidate is skilled at turning technical information into clear, engaging content across various formats-ranging from brochures and Technical Data Sheets (TDS) to installation guides, product videos, and digital campaigns.

Working closely with product, technical, and sales teams, the Product Marketing Specialist will manage multiple projects in a fast-paced environment. Proficiency with the Adobe Creative Cloud suite, strong collaboration skills, and the ability to balance creative and leverage production metrics such as PIM Data, ERP product descriptions, and historical sales data.

Job Duties:

Collaborate with product, technical, and sales teams to understand product features and target audience needs.

Create, update, and manage product collateral, including installation instructions, Technical Data Sheets (TDS), brochures, sell sheets, and product packaging/labels.

Plan and produce content for digital channels such as websites, email campaigns, social media, and video.

Ensure brand consistency and technical accuracy across all content.

Coordinate the scripting, filming, and editing of product and installation videos.

Utilize Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro, After Effects, etc.) to design and maintain visual assets.

Repurpose video content into shorter clips or other digital formats to support marketing campaigns and social media efforts.

Use project management tools (e.g., Monday.com) to track, organize, and report on content development and marketing project milestones.

Analyze dashboards (sales volume, revenue, margin) using Excel or BI tools to track performance against targets.

Analyze historical sales data and channel performance to recommend promotional tactics.

Track launch timing and adoption rates, recommending data-driven adjustments.

Manage relationships with internal stakeholders (e.g., Product Management, Sales, Technical teams) and external vendors to ensure timely delivery of marketing materials.

Assist in the planning and execution of product launches, promotional campaigns, and industry events.

Collect and analyze feedback on marketing materials to optimize user engagement and drive improvements in future content.

Measure the effectiveness of marketing campaigns and collateral, reporting insights to relevant teams.

Each quarter, gather customer feedback and service data to amplify our customers' voices and guide improvements.

Stay updated on industry trends, best practices, and competitor activities to keep marketing efforts current and effective.

This description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that may be required. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements

Experience and Required Skills:

Bachelor's degree in Marketing, Communications, Graphic Design, or a related field is preferred.

2-5 years of experience in marketing, communications, or a related field (manufacturing or technical industry experience a plus).

Proficient with Adobe Creative Cloud (especially InDesign, Illustrator, Photoshop, and Premiere Pro).

Microsoft Suite with a focus in Excel and PowerPoint.

Familiarity with project management tools like Monday.com, as well as CMS/email platforms (WordPress, HubSpot, etc.), is a plus.

Demonstrated ability to create both print and digital marketing materials, translating technical concepts into user-friendly content.

Strong video production and editing skills are strongly preferred.

Detail-oriented with excellent project management and organizational skills; able to manage multiple deliverables under tight timelines.

Strong written and visual communication skills, with the ability to coordinate cross-functionally and present ideas effectively.

Create clear data visuals and have the ability to present complex insights easily for all shareholders to understand.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Prolonged periods sitting at a desk and working on a computer.

Ability to handle the stress of travel.

Occasionally be required to lift and or move up to 25 pounds.

Requires sufficient hand, arm, and finger dexterity to operate computer keyboard or other office equipment.

Requires speaking and hearing ability sufficient to communicate in person or over the phone.

Specific vision abilities required for this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust and focus.

Frequently Sitting, standing, walking, keyboarding

Required to wear Safety Glasses & Steel/Composite toe shoes while in Warehouse or Manufacturing Areas

Salary Description

$60,000 - $80,000 / yr

Go to Apply

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