Do you have a passion for collaborating with Sales to create marketing campaigns that align with Sales goals?
Can you develop compelling campaign strategies and execute with precision to generate measurable results?
About our team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today's top model creators for each individual legal use case.
About the Role
This is an exciting opportunity for an experienced results-driven , B2B marketer who possesses the confidence and skills to collaborate and communicate across functions and levels, deliver the strategies, programs and assets that will most effectively drive new business and upsell opportunities in the large law firm market. The Large Law Marketing Manager will develop account-based campaigns, leveraging customer research, sales team input and product fit to canvas firms with awareness and lead-building KPIs.
Responsibilities:
Designing, developing, and executing marketing programs to support our large law firm market business and product offerings
Partnering with internal stakeholders and cross-functional teams to identify and implement marketing programs that are aligned to the business needs
Collaborating with agencies and internal creative teams to develop compelling creative and content that will resonate with our key personas
Measuring and reporting on the performance of marketing campaigns against goals, Return-On-Investment, and KPIs
Planning, executing, and measuring A_B experiments and conversion tests to measure success
Developing messaging and positioning that highlights our key differentiators and speaks to the specific challenges of our customers
Requirements:
Have extensive experience in B2B marketing, with responsibility for leading marketing program development
Have a b achelor's degree in Marketing, Communications or related discipline required; MBA a plus
Have a Juris Doctor or legal industry experience a plus.
Have experience with Salesforce.com and Pardot or other marketing automation tool and agile marketing
Must be comfortable making data-driven decisions and reporting results, and have strong writing/ presentation/communication skills
Possess a growth mindset and looking to engage with colleagues on new ideas as we lead in the legal AI market.
Work in a way that works for you
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, we will help you meet your immediate responsibilities and your long-term goals.
Working For You
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
? Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits? Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan? Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs? Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity? Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits? Health Savings, Health Care, Dependent Care and Commuter Spending Accounts? Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) .
RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.
