Senior Marketing Operations Manager
Job Description:
Sage's Marketing Transformation & Operations team drives the planning, process, and performance that keep our global marketing organization aligned, effective, and focused on delivering results. We work across teams-breaking down silos, coordinating strategies, and helping teams stay on track toward shared goals.
We support Sage's marketing teams with the tools, structure, and processes they need to operate efficiently and meet business objectives. From setting clear planning rhythms to coaching teams through change, we help make marketing more predictable, data-driven, and connected to the wider business.
The Role
Reporting to the Senior Director of Marketing Planning, the Senior Marketing Operations Manager will lead the annual regional marketing planning process for North America-working closely with Finance, Sales, and Marketing leaders to translate business goals into regional demand generation plans. You'll support quarterly refresh cycles to ensure plans stay aligned with evolving sales targets, coordinate across functions to keep execution on track, and serve as a key business partner to the VP of Marketing Performance for North America. This role also supports budget management, process improvement, and cross-functional collaboration, playing a central role in driving operational excellence across the region.
Why Sage? What's In it for you?
Sage empowers small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example:https://www.sage.com/en-gb/sage-copilot/#features
You'll have the opportunity to sharpen your skills and advance your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing-guided by our values: Human, Trust, Bold, and Simplify. We support flexible hybrid working (2 days from home) and encourage giving back through the Sage Foundation, offering 40 paid volunteer hours per year to make a difference in our communities.
Key Responsibilities:
Key Responsibilities:
Working closely with the VP of Performance Marketing for North America:
Coordinate the business planning and budgeting process for regional performance marketing, ensuring annual plans are reviewed and approved.
Lead the completion of the annual demand model with the marketing effectiveness team, securing sign-off from the regional marketing lead and routes to revenue team.
Manage ongoing target updates based on actual performance to keep plans accurate and actionable.
Update investment plans as part of the in-month finance process, supporting accruals and reforecasting.
Prepare supporting materials and @context for regular business reviews with the regional marketing leader.
Support the regional team in improving marketing spend effectiveness through insights and operational guidance.
Maintain and refine lead routing rules for internal and outsourced SDR teams, following direction from the regional business unit lead.
Establish ways of working that maximize the value of the outsourced operations model.
Support adoption of new marketing technologies and help regional teams use them effectively.
Provide a regional marketing lens in the planning and delivery of transformation projects.
Location: Hybrid; 3 days per week from our Atlanta office (619 Ponce De Leon - Ponce City Market)
Minimum Qualifications:
You have 6+ years of experience in Marketing Operations or Strategy, with a track record of turning marketing plans into actionable programs across global or matrixed teams.
You've partnered closely with Marketing, Sales, and Finance to align GTM plans with revenue goals, acting as the connector between teams to keep priorities and execution on track.
You have experience managing marketing planning cycles, including quarterly refreshes, and adjusting plans based on evolving business needs or sales targets.
You're confident owning budgeting processes-working with Finance on forecasts, procurement, suppliers, and ensuring budget accuracy.
You're known for identifying inefficiencies in planning or reporting processes and influencing adoption of improvements through clear communication and storytelling.
You bring strong analytical skills, a solid grasp of marketing metrics (like MQLs, ROI, CAC, LTV), and proficiency with tools that support performance tracking and operational delivery.
Benefits? We have plenty.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
LI-CH1
Function:
Global Marketing Strategy
Country:
United States
Office Location:
Atlanta;Austin
Work Place @type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com.
Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
