Sr. Manager, Technical Marketing

TP-Link North America, Inc. • Irvine, CA • 3w ago

About Us:

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview:

We are seeking an individual to establish the Technical Marketing discipline within our Consumer products organization. You should possess versatile skills and be equally comfortable engaging with engineers, creating persuasive marketing content, and presenting their work in a variety of internal and external settings, both internally and virtually. You will be the Marketing expert for the key technologies and software applications for both the Consumer Networking and Consumer Electronics businesses.

Key Responsibilities:

· Consult with Engineering and Product Management to identify key technologies for current and future products that offer meaningful benefits for consumers. Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand.

· Generate marketing content for key technologies and software applications in a variety of formats, including whitepapers, contributed articles, web copy, presentations, and press releases.

· Act as a spokesperson for key technologies and software applications across events, trade shows, conferences, webinars, and with the media.

· Create compelling demos that highlight the capabilities of key technologies and software applications.

· Conduct internal training as needed for colleagues in Marketing, Sales, and Service & Support.

· Develop, in collaboration with MarComm team, key technology and software application campaigns and assets across channels that meet the needs of customers and channel partners.

· Partner with colleagues in Design to ensure materials are visually appealing and consistent with brand IDs.

· Build relationships with customers, partners, and industry influencers.

Requirements

Qualifications:

· 4 year degree in marketing, engineering, or other technical field. Advanced degree preferred.

· 6+ years of progressive experience demonstrating growing influence in a technical marketing, applications engineering, or similar role involving extensive communication of technical features of both hardware and software products to a variety of audiences.

· Deep knowledge of multiple key technologies including WiFi, Ethernet, HD cameras, biometrics, sensors, Gen AI, and smartphone applications.

· Demonstrated ability to effectively communicate technical concepts to both technical and non-technical audiences, including through the creation of marketing assets utilizing multiple mediums and the use of demos.

· Have acted as a spokesperson in a variety of settings.

· Passion for learning and for helping others to learn.

· Excellent written and verbal English communication skills. Bilingual Mandarin a plus.

· Ability to work independently and as part of a team.

· Ability to manage multiple projects and priorities.

Benefits

Salary Range: $150,000 - $180,000

Benefits:

· Fully paid medical, dental, and vision insurance (partial coverage for dependents)

· Contributions to 401k funds

· Over four weeks of PTO per year

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