Senior Analyst, Pro Marketing

Home Depot • Atlanta, GA • 2w ago

Position Purpose:

The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 5th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a Sr. Analyst to be a key partner on our enterprise marketing team. The Sr. Analyst will drive alignment, communication and collaboration with cross-functional partners across the Pro and marketing organization. The role will play an integral part of management and execution of hundreds of customer and sales experiences each year dedicated to driving incremental sales growth with key customer segments.

Key Responsibilities:

10% Ongoing Optimization and Tracking - Manage on-going non-analytics business needs including reconciliation of marketing budget, MARCOM and related team processes that add business value; Role will be critical conduit to support teams and voice to optimize enterprise marketing efforts for both internal partners and external consumer

60% Planning, Implementation and Execution - Provides support in the planning, implementation and execution of marketing strategies and activities in partnership with the audience strategy leaders including brand awareness campaigns, events, and partner programs to drive traffic and sales; Support cross-functional project teams to manage and execute high-value initiatives

30% Research & Tools - Research, understand and build tools that help translate insights and analytics into actionable results; This role will oversee the delivery of marketing reporting from analytics team and prepare communications that demonstrate marketing campaign progress and success; Responsible for ensuring there is on-going communication that educate business owners within the organization on key insights, factbooks, campaign performance and effectiveness of enterprise efforts

Direct Manager/Direct Reports: This position typically reports to Sr Manager, Pro Marketing. This position has 0 direct reports

Travel Requirements: Typically requires overnight travel less than 10% of the time.

Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications: Must be eighteen years of age or older. Must be legally permitted to work in the United States.

Preferred Qualifications:

Previous experience planning and executing marketing strategy using data-driven decision making

Analytical expertise with experience creating custom reporting tools and processes

Self-directed, detail oriented and highly organized to manage information coming from multiple stakeholders

Experience working with and tracking marketing budgets

Proficient in Microsoft Office especially PowerPoint and Excel

Prior marketing or agency account management experience

3+ years of experience in marketing

Ability to manage large detailed project to tight timelines; Responds under pressures of time and uncertainty

Minimum Education: The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education: No additional education

Minimum Years of Work Experience: 3

Minimum Leadership Experience: None

Preferred Leadership Experience: None

Certifications: None

Competencies:

Planning and Aligning

Action Oriented

Collaborates

Drives Engagement

Communicates Effectively

Customer Focus

Drives Results

Manages Conflict

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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