Job Title: Product Marketing Lead
FLSA: Exempt
Reports To: Vice President of OEM / Vice President of AM
Job Category (EEO Description): Professionals
Job Code (EEO Code): 2
Job Family: Marketing Communications
Affirmative Action Job Group and Description: 2C Prof Op's Sr
SUMMARY: The primary responsibility of the Product Marketing Lead is to support the development and execution of strategic and marketing initiatives to drive the overall success of the company in the OEM (Original Equipment Manufacturer) and the AM (Aftermarket) Segments. This position will be primarily responsible for developing the comprehensive market analysis supporting new and existing product lines. The Lead must be technically oriented as this position supports all product and business development activity undertaken by Shaw Development and any new ventures or acquisitions undertaken by Shaw Development.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Includes the following; other duties will be assigned in a progressive manner.
Assist in the development and implementation of the brand strategy.
Collaborate cross-functionally to define, create and publish press releases related to products, partnering with key industry publications and associations.
In partnership with cross-functional workgroups, create, publish and train sales team on value selling tools and literature, including but not limited to sell sheets and value calculators.
Provide day-to-day support for the field sales team with respect to selling tools.
Create and publish necessary product training and education videos.
Meet with customers and distributors to plan and implement marketing campaigns for brand building.
Help gather and analyze data to gain insights about brands, competitors, and market trends.
Assist with definition of the strategy and approach to ecommerce.
Work cross-functionally to develop databases of information on competitors, their strengths and weaknesses, benchmarking information, suppliers, and other useful market data.
Assures forecasting information is maintained and kept in a useable format to support the use and deployment of such data for forecasts for the development of business cases and commercial quotes.
Coordinate all participation and activities related to trade shows and industry associations, including but
not limited to booking, booth setup/installation, key messaging, and agenda participation.
Coordinate public relations initiatives, including media releases, awards, company announcements, white papers and speaker proposals.
CORE COMPETENCIES:
Strategic Skills
Business Acumen
Technically Oriented
Problem Solving
Intellectual Horsepower
Operating Skills
Time Management
Informing
Organizing and Planning
Total Work Systems
Courage
Conflict Management
Standing Alone
Energy and Drive
Action Oriented
Drive for Results
Collaboration
Organizational Positioning Skills
Presentation and Written Communication Skills
Comfort Around Higher Management
Organizational Agility
Personal and Interpersonal Skills
Customer Focus
Managing Diversity
Understanding Other Groups
Approachability
Understanding Others
Ethics and Values
Integrity and Trust
Patience
Listening
SUPERVISORY SKILLS: This position has no direct reports.
QUALITY RESPONSIBILITIES: In daily work, a team member is responsible to maintain or exceed the degree of excellence requested by the internal and external customers of this department. This includes following established policies, following ISO 9001 & 14001 policies, business practices, and work instructions, using problem-solving techniques to solve root causes of problems, and viewing quality as customer satisfaction. Shaw Development expects all team members to take pride in their work, in our company and appearance.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
EDUCATION AND/OR EXPERIENCE: On and/or off-highway commercial vehicle industry experience preferred. Experience in field / related field, and/or a combination of education and experience.
LANGUAGE SKILLS: Ability to read, analyze and interpret general business periodicals, professional journals, federal and international regulations, financial statements, market statistics and forecast information. Ability to read, analyze, and interpret policies, documents and regulations. Write reports and business correspondence. Ability to effectively present information and respond to questions from managers, team members and clients
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the team member is regularly required to talk or hear. The team member frequently is required to walk and sit. The team member is occasionally required to stand; use hands to finger, handle, or feel; reach with hands and arms; and use hands to fingers to write, operate a computer keyboard, mouse and telephone keypad. The team member must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include vision, and distance vision.
WORK ENVIRONMENT: Promote a working environment that provides for a clean, orderly and safe facility for ALL team members so that we may perform, develop and exceed the contributor status. The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the team member is frequently exposed to moving mechanical parts. The team member is occasionally exposed to fumes or airborne particles. The noise level in the work environment is usually moderate. For the most part ambient room temperatures, lighting and traditional office equipment as found in a typical office environment. Domestic and/or international travel may be required for the purpose of attending conferences, tradeshows and/or meeting with customers, suppliers or peer, or strategically aligned companies.
TRAVEL: Less than 5%.
