Overview
Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all @types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
Comprehensive health benefits that start day 1
Student Loan Repayment Assistance & Reimbursement Programs
Family-focused benefits
Wellness incentives
Ongoing mentorship, development, and leadership programs
And more
Work Location: Atlanta, GA
Description
The Vice President of Integrated Marketing and Demand Generation at Emory Healthcare will be responsible for leading the development and execution of integrated marketing strategies designed to drive patient acquisition, retention, and engagement across all service lines.
This role is critical in creating and executing multi-channel marketing campaigns that align with Emory Healthcare's brand, mission, and business objectives. The VP will lead a team that drives demand generation efforts, leveraging data-driven insights, personalized marketing tactics, and innovative strategies to fuel growth across both consumer and B2B segments.
This position requires a strategic and results-oriented leader with a deep understanding of the healthcare marketing landscape, digital marketing, and performance measurement.
Integrated Marketing Strategy Development:
Lead the creation and execution of comprehensive, data-driven integrated marketing strategies that support Emory Healthcare's overall goals, including patient acquisition, retention, and brand awareness.
Ensure a cohesive and consistent brand message across all marketing channels (digital, print, social, experiential, etc.) to create a unified, patient-centric experience
Collaborate with clinical leadership, service line managers, and other stakeholders to align marketing efforts with business objectives and ensure relevance to target audiences.
Demand Generation Leadership:
Drive demand generation strategies to generate qualified leads, increase patient appointments, and fuel long-term growth across Emory Healthcare's service lines
Implement marketing automation tools and workflows to nurture leads through the entire funnel, from awareness to conversion and retention
Develop targeted campaigns focused on new patient acquisition, ongoing patient engagement, and referral generation, leveraging digital channels such as paid search, display, SEO, email, and social media
Cross-Channel Campaign Management:
Lead multi-channel marketing campaigns to increase awareness and drive patient actions, ensuring that campaigns are seamlessly integrated across digital, offline, and experiential touchpoints
Oversee the creation of content, creative assets, and messaging that resonates with various patient segments, including prospective patients, existing patients, and caregivers
Optimize campaigns for performance across paid, earned, and owned media channels to maximize return on investment (ROI) and impact
Data-Driven Marketing and Analytics:
Use data analytics and performance metrics to inform decision-making, optimize campaigns, and ensure alignment with business objectives
Develop reporting frameworks to measure and track the effectiveness of integrated marketing and demand generation efforts, providing regular updates and insights to senior leadership
Leverage segmentation, personalization, and automation techniques to enhance targeting and improve marketing ROI
Team Leadership and Development:
Lead and mentor a diverse team of marketing professionals, ensuring they have the tools, resources, and support to execute integrated marketing and demand generation initiatives effectively
Foster a culture of collaboration, creativity, and results-driven performance within the marketing team
Set clear goals and expectations for the team, guiding them through continuous learning and professional development opportunities
Collaboration with Internal Stakeholders:
Work closely with the executive leadership team, clinical units, and other departments to ensure marketing strategies align with Emory Healthcare's strategic initiatives
Collaborate with the digital, content, and design teams to ensure all marketing assets are aligned with brand standards and patient engagement goals
Engage with IT, data analytics, and operations teams to leverage the latest technologies and insights for improved patient acquisition and retention efforts
Market Research and Competitor Insights:
Lead market research initiatives to understand patient needs, behaviors, and market trends in the healthcare industry
Analyze competitor marketing strategies and market conditions to identify opportunities for differentiation and growth
Stay current with healthcare marketing trends, digital advancements, and regulatory changes to ensure Emory Healthcare remains a leader in patient engagement
Budget and Resource Management:
Manage the marketing budget for integrated marketing and demand generation activities, ensuring that resources are allocated efficiently across high-impact campaigns
Ensure all campaigns are executed on time and within budget while maximizing efficiency and performance
Manage relationships with external agencies, vendors, and partners as needed to support campaign execution
MINIMUM QUALIFICATIONS:
Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field Experience
10+ years of experience in integrated marketing, demand generation, or digital marketing, with at least 5 years in a leadership role, preferably in the healthcare or healthcare services sector
Skills:
Proven track record of developing and executing integrated marketing strategies that drive measurable results in patient acquisition and retention
Expertise in demand generation, lead nurturing, and the use of marketing automation tools to optimize campaign effectiveness and improve ROI
Strong understanding of the healthcare landscape, including patient behavior, healthcare regulations, and the unique challenges and opportunities in healthcare marketing
Demonstrated experience in digital marketing (SEO, SEM, paid search, content marketing, social media, etc.), along with a strong command of analytics tools and platforms to drive performance
Exceptional leadership, communication, and interpersonal skills with the ability to collaborate across teams and influence senior stakeholders
Data-driven decision-maker with a strong analytical mindset and experience in tracking and measuring campaign performance
Preferred Qualifications:
Master's degree in Marketing, Business, Healthcare Administration, or a related field
JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties.
Additional Details
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact Emory Healthcare's Human Resources at careers@emoryhealthcare.org. Please note that one week's advance notice is preferred.
Connect With Us!
Connect with us for general consideration!
Division Emory Healthcare Inc.
Campus Location Atlanta, GA, 30345
Campus Location US-GA-Atlanta
Department EHI Marketing
Job Type Regular Full-Time
Job Number 145507
Job Category Business Operations
Schedule 8a-4:30p
Standard Hours 40 Hours
Hourly Minimum USD $0.00/Hr.
Hourly Midpoint USD $0.00/Hr.
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.
