Product Marketing Director, LoopNet
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
ROLE DESCRIPTION:
The Head of Product Marketing's purpose is to own the strategy, development and execution of marketing initiatives that drive product adoption, customer retention and revenue growth. By developing a deep understanding of the commercial real estate market, property searchers and property listers, the Head of Product Marketing will ensure prospects and customers know and understand the LoopNet product offering - what it is, what it's for, and how it can help them.
This is a leadership position with the marketing department, reporting into the Vice President and overseeing several direct reports.
Success will rely on leading a range of product marketing projects to help the business achieve its goals, including:
Gathering, analyzing and distributing insights from target customer groups through market research, surveys and other techniques
Developing the product marketing strategy in alignment with the business objectives and through collaboration with stakeholders
Crafting value proposition messaging and activation plans
Standing up campaigns to build product awareness, inform and engage the target audience with content which effectively communicates our value proposition
Content production and distribution to meet the information needs of prospects and customers at different stages of their life cycle, based on real insights from the audience members themselves
Building a suite of world-class product collateral and sales enablement materials
Working hand in hand with the product design team; planning and executing product launches; gathering product feedback and influencing the product roadmap on the customer's behalf
This position is in office Monday through Friday.
RESPONSIBILITIES:
This diverse leadership role is responsible for successfully delivering the following outcomes:
Build an A-grade product marketing team within the marketing department
Achieve set targets for product awareness and sentiment, as measured by market research, benchmarking, and messaging reach & engagement KPIs
Increase customer satisfaction as measured by NPS, renewal and retention rates, and rates of repeat custom
Successfully deliver of product launches and product marketing campaigns, in line with set KPIs goals including reach, frequency, engagement, and conversion into down-stream sales results including prospecting, lead generation and revenue acquisition
Grow market penetration and market share
Support other areas of marketing operations (e.g. performance marketing, brand, lifecycle) with product marketing content and assets
Own the product marketing budget
Ensure the robust reporting of product marketing activities and outcomes
BASIC REQUIREMENTS:
Bachelor's degree required from an accredited, not-for-profit University or College
Track record of commitment to prior employee
8+ years of experience in B2B product marketing roles
5+ years of experience in people-management roles
Experience with coaching up a team of A-grade performers, getting the best out of the team through mentoring, candid constructive feedback, leading by example, and inspiring those around you
Experience with translating business needs, audience insights and product roadmap into sensible, effective marketing plans
Experience understanding the target audience, their behaviors, preferences and their reasons for buying
Strong communication skills - be a diplomat, liaising with different stakeholders across departments including sales, product and other business units
Experience with parsing information into effective branded communications; strong copywriting skills
Demonstrated experience with Data-centric roles - data-oriented with bias towards a data-first approach to establish facts and making decisions
PREFERRED REQUIREMENTS:
Experience in the commercial real estate sector, or at an online marketplace business, or an online advertising technology company
Experience in an international business with expanding global operations
WHAT'S IN IT FOR YOU:?
Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines.
In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.?
Our benefits package includes (but is not limited to):?
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug?
Life, legal, and supplementary insurance
Commuter and parking benefits?
401(K) retirement plan with matching contributions
Employee stock purchase plan?
Paid time off?
Tuition reimbursement?
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)?
Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks?
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.? However, please note that CoStar is not able to provide visa sponsorship for this position.?
LI-SM8
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com .
