Competitive Insights
Consults on a variety of competitive analyses globally.
Develops processes to improve the accuracy and effectiveness of the competitive analysis function and information.
Initiates discussions on the historical background and future aspiration of leading competitors.
Predicts and improves our competitive position with appropriate ambition.
Leads in the evaluation and selection of competitive analysis tools and technologies.
Leads analyses of the organization's current and potential competitive environment and strategies.
Customer Insights
Expands and refines network of KOLs to achieve business need.
Leads the business in successful marketing campaigns with a variety of products in diverse markets.
Establishes organizational guidelines for properly addressing customer needs.
Synthesizes customer needs to inform future innovations.
Market Research
Establishes alternative theories and models based on results of market research.
Develops advanced tools and techniques for validating market research.
Leads in establishing rigorous policies and standards for market information.
Predicts industry trends and innovations in market research.
Demonstrates deep knowledge of market dynamics and the ability to recognize future trends.
Leads the development of methodologies and approaches for conducting market research.
Leads discussions on the historical background and future perspectives of market research.
Industry Insights
Articulates industry-specific issues and challenges within our organization.
Monitors relevant industry trends and their implications.
Monitors market changes and mobilizes business to adjust accordingly.
Explains business directions of key competitors and industry leaders.
Comments on recent developments in industry's regulatory environment.
Describes the history and evolution of the industry and specific segments thereof.
Portfolio Development
Leads the process from start to finish, bringing the necessary individuals and groups along the way.
Partners with Regulatory to predicts industry and regulatory to anticipate opportunities and challenges.
Leads evaluations of the history, evolution, and future plans of product or service lines.
Mentors others on the architecture and integration of cross-functional products or services.
Developing the Strategy & Marketing Plan
Uses strategic planning to enable organizational learning.
Leads strategy and marketing planning effort to generate healthy discussion about the overall direct of the FE.
Coaches others on the development of the marketing plan.
Brand Stewardship
Recommends changes to the company's FE (brand) structure based on company and category changes
Establishes long-term vision for FE brand structure across business unit, to match company strategic vision.
Expresses company strategy in terms of competences, strategic assets and customer benefits.
Guides teams in the development of future competencies to anticipate changes in market conditions and customer requirements.
Evidence Generation
Mentors others on the importance, process and linkage of evidence generation to the value proposition.
Coaches the team on the importance of evidence generation and linkage to the value proposition.
Marketing Objective
Leads the FE, linking goals to company-wide strategy.
Rapidly redirects the efforts of the specific FE to achieve business goals in the face of changing market conditions.
Links customer acquisition and retention efforts to the overall brand strategy.
Links customer metrics to business outcomes.
Articulates budgets in terms of customer acquisition and retention goals.
Able to generate segmentation variables from customer insights.
Directs changes in the marketing resource allocation mix as needed to achieve stakeholder alignment.
Other
Leads a team of professionals develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
Responsible and accountable for actions promoting an environment that fosters personal growth and development.
Serves as the representative for various enterprise projects and transformation initiatives.
Champions technology, organization and culture changes as required by business needs.
Proactively looks for opportunities for collaboration within and across businesses/divisions.
Determines and pursues courses of action necessary to obtain business results.
Inspires trust and builds followership.
Champions emerging business opportunities considering synergies across multiple businesses.
Education & Special Trainings:
Bachelor's degree required
MBA preferred
Qualifications & experience:
10+ years of work experience required
7+ years medical device and marketing/sales experience preferred
4+ years of people management experience highly preferred
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.
