Senior Manager, Marketing Analytics Lead

Bausch + Lomb • Bridgewater, NJ • 4w ago

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world-from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

We are seeking a skilled and motivated Senior Analytics Manager with a specialization in Marketing Campaign analytics, Marketing Mix Modeling (MMM) to join our analytics team. In this role, you will leverage advanced statistical techniques and data-driven insights to evaluate and optimize our marketing strategies. You will work closely with cross-functional teams to assess the impact of various marketing channels and campaigns, driving actionable recommendations that enhance ROI and overall marketing effectiveness.

Key Responsibilities

Marketing Mix Modeling: Develop, implement, and refine marketing mix models to quantify the impact of different marketing channels on leads and other key performance indicators (KPIs). Use statistical methods to analyze data and derive insights that inform marketing strategy.

Campaign Analytics : Manage Marketing Tactic measurement framework. These involve Test & Learns, Pilots, Brand Lift, A/B testing, etc.

Data Analysis & Interpretation: Work with IM team, 3rd party vendors team to manage Campaign analytics data from diverse sources, including, promotional tactic data from Consumer and Health care professionals. Employ statistical software and programming languages (e.g., R, Python) to conduct rigorous analysis and present findings.

Reporting & Visualization: Collaborate with the COE (Center of Excellence) team to manage the Marketing 360 dashboard, creating visualizations that effectively present complex analytical insights in a clear and actionable way. Provide regular updates to Omnichannel Brand leads on the performance of marketing tactics and key support initiatives they oversee.

Collaboration: Work closely with media, strategy, and Brand teams to understand business objectives and align analytical approaches with strategic goals. Participate in meetings to discuss insights and drive data-driven decision-making.

Optimization: Continuously monitor and assess the performance of marketing campaigns, identifying opportunities for optimization. Use model outputs to recommend adjustments and improvements to marketing strategies.

Research & Innovation: Stay current with industry trends, emerging technologies, and best practices in marketing analytics and mix modeling. Propose and implement innovative techniques to enhance analytical capabilities.

Qualifications

Education: Master's degree in Statistics, Data Science, Economics, Marketing, or a related field.

Experience: 5-10 years of experience in data analysis with a focus on marketing mix modeling or related fields. Demonstrated expertise in using statistical methods and tools to drive marketing insights. Bayesian methodologies are a plus.

Technical Skills: Proficiency in statistical software and programming languages such as Python, R, SAS, or MATLAB. Experience with data visualization tools like Power BI is a plus.

Analytical Skills: Strong analytical and problem-solving abilities with a solid understanding of statistical modeling techniques and their application in marketing.

Communication: Excellent verbal and written communication skills with the ability to present complex data findings to non-technical stakeholders in a clear and engaging manner.

Attention to Detail: Meticulous attention to detail with a strong focus on data accuracy and integrity.

Project Management: Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please read Bausch + Lomb's Job Offer Fraud Statement (https://performancemanager.successfactors.eu/doc/custom/BauschLomb/Bausch\job\posting_statement.docx) .

Our Benefit Programs: Employee Benefits: Bausch + Lomb (https://www.bausch.com/careers/benefits/)

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Similar Jobs

Information Technology Systems Consultant

ClientServer Technology Solutions • Iselin, NJ • 19min ago

Management & Administrative

Plan, coordinate, implement, and/or oversees assigned technology projects. Design, develop and write modular codes used by different applications in system development life cycle (SDLC). Perform analysis ensuring high...

19min ago

Go to Apply

Sr. Administrative Assistant

J&J Family of Companies • Raritan, NJ • 20min ago

Management & Administrative

At Johnson & Johnson,?we believe health is everything. Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments are smarter and le...

20min ago

Go to Apply

Outside Sales Consultant

Renewal by Andersen • Bridgewater, NJ • 22min ago

Management & Administrative

Outside Sales Consultant Renewal by Andersen - New Jersey/New York Metro Territory Renewal by Andersen is the custom division of Andersen Windows. Founded in 1903, Andersen Windows has been the world's largest and m...

22min ago

Go to Apply

Operations Manager

Michaels • Watchung, NJ • 2d ago

Management & Administrative

Store - WATCHUNG, NJ Lead the operational processes to deliver sales and profits while protecting our assets. Provide a well merchandised and well in-stock store by leading and supporting inventory management process...

2d ago

Go to Apply

Customer Service Associate - Temporary

Walgreens • North Brunswick, NJ • 2d ago

Management & Administrative

Job Description: Models and delivers a distinctive and delightful customer experience. Registers sales on assigned cash register, provides customers with courteous, fair, friendly, and efficient checkout service....

2d ago

Go to Apply

Customer Service Representative

System One • Bridgewater, NJ • 3d ago

Management & Administrative

Job Title: Customer Service Representative Location: Bridgewater, NJ/ Hybrid Hours/Schedule: Mon- Fri 8am- 5pm Type: Contract Overview Leading consumer goods company looking for an experienced Customer Service...

3d ago

Go to Apply

Senior Assistant, Warehouse Administration

Cardinal Health • Edison, NJ • 3d ago

Management & Administrative

Shift: Monday - Friday 9:00am-5:00pm Anticipated hourly range: $24.00 - $35.00/hr Bonus eligible: No Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being....

3d ago

Go to Apply

Logistics Analyst

System One • Bridgewater, NJ • 3d ago

Management & Administrative

Job Title: Logistics Analyst Location: Bridgewater, NJ/ Hybrid Hours/Schedule: Mon- Fri 8am- 5pm Type: Contract Overview Leading consumer good company looking for an experienced Logistics Analyst. Ideal candid...

3d ago

Go to Apply

2025 Summer Internship - Quality Management

Amneal Pharmaceuticals • Piscataway, NJ • 3d ago

Management & Administrative

Join Amneal Pharmaceuticals as a Quality Management Intern and gain hands-on experience working within a fast-paced, regulated environment. This internship offers a unique opportunity to contribute to meaningful project...

3d ago

Go to Apply

2025 Summer Internship - Quality Management

Amneal Pharmaceuticals • Piscataway, NJ • 3d ago

Management & Administrative

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.