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Marketing Manager - Car Care

AAA Mid Atlantic • Wilmington, DE • 4w ago

AAA is hiring for a Marketing Manager to join our team!

What We Can Offer You:

A competitive salary, commensurate with experience

Eligibility for Annual Bonus + Annual Merit Increase

Hybrid Schedule Available

Health & Life Insurance

3+ weeks of paid time off accrued during your first year

401(K) plan with company match up to 7%

Tuition Reimbursement and Professional Certification Opportunities

Paid time off to volunteer & company-sponsored volunteer events throughout the year

Other benefits include a complimentary AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability

Primary Responsibilities:

Directs new marketing campaigns using awareness and direct tactics that drive consumers to ACA services.

Responsible for leading the implementation of all tactical marketing strategies.

Participates with Senior leaders in strategic planning contributing to the overall vision and direction for the Car Care marketing programs. Develops and implements marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels

Monitors actual new business results versus plan (holistically and by tactic) and responds to both positive and negative trends with revised tactics. Works closely with Business Line Managers, MBA and External Partners to track, measure and adjust existing programs or develop new, more effective tactics, as necessary.

Assesses existing programs and recommends strategies and tactics to help create broad impact, scale-able and efficient marketing strategies to drive policy growth across ACA.

Works with internal and external stakeholders to build and implement marketing programs in order to acheive the annual new revenue goals for ACA. Achieve cost efficiencies by overseeing all marketing messaging and creative is consistent with the brand message to leverage the marketing dollars spent including partnering with internal and external partners to maximize resources and enhance the Insurance messaging across all channels.

Partners with internal legal counsel for review of all marketing materials. Partners with Sales Managers and Business Line Leadership to create new business events, partnerships and programs. Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for ACA. Builds strategic alliances with relevant internal and external organizations and media outlet partners to optimize efficiency of marketing efforts. Works with business lines to create and implement marketing materials for ACA products including direct mail, creative assets, email programs, etc. and to measure the effectiveness of each program.

Oversees all programs and initiatives that transpire through the marketing services department or external partner services such as special events, advertising, direct response programs, sales support, digital activity, sponsorships, social media implementation, media relations, client proposals and problem solving. Provides marketing expertise, counsel and consultation to sales managers and agents to strengthen sales efforts. Presents new strategies for acquiring and retaining member/insureds to senior management.

Understands and maximizes target audience segmentation in marketing tactics to implement a multi-tiered audience strategy for ACA efforts. Coordinates tactical marketing programs with Corporate Marketing and Brand Awareness. Communicates with outside vendors regarding advertising and marketing.

Develops and executes messaging based on the marketing customer journey. (Awareness, Consideration, Conversion, and Optimization.

Minimum Qualifications:

Bachelor's degree (BS/BA) or equivalent in Business or related field.

At least 4 years' experience in marketing, including direct marketing, broad-based media, and digital marketing.

Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.).

Ability to work as a team member with all levels of management, as well as outside vendors, suppliers and club partners.

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category:

Marketing

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