The Marketing Specialist will be responsible for the following duties:

Gather and analyze data from reports, financial records, and client feedback related to insurance and financial services markets.

Design or coordinate surveys, polls, or data tools to collect accurate market intelligence for strategic planning.

Use statistical methods and data models to forecast trends and provide insights that guide sales and marketing strategies.

Monitor industry reports to track evolving trends in the insurance and financial services sectors for market positioning.

Analyze market share, financial performance, and competitor benchmarks to support strategic initiatives and growth planning.

Conduct competitor research to evaluate strengths, weaknesses, and client retention strategies across the industry landscape.

Identify and segment potential target markets using demographic, industry, and business size data for targeted outreach.

Manage multi-channel marketing campaigns across social media, print, and in-person events to boost brand visibility and reach.

Build and maintain a database tracking marketing campaign effectiveness, including conversion rates, referral metrics, and ROI.

Apply regression analysis to evaluate marketing performance and recommend improvements for better engagement and cost-efficiency.

Research and recommend updated marketing tools and technologies to improve the company's outreach and operational efficiency.

Assist with ad hoc projects and provide strategic support to management as needed across marketing and research tasks.

Requirements:

Master's degree in marketing, market research, or a closely related field.

Minimum of 6 months experience in marketing analysis.

Knowledge of time-series forecasting and regression analysis.

Proficient in Tableau and Microsoft Office Word, Excel, and PowerPoint.

Strong analytical, teamwork, and presentation skills.

YU INS AND FIN SVCS INC

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