Position Summary:The Business Development and Marketing Strategist is responsible for leading the strategic communication efforts and business growth initiatives of the physicians office. This role focuses on increasing patient engagement, expanding referral networks, improving brand visibility, and identifying new opportunities for service line development and operational efficiency. The ideal candidate is both a strategic thinker and an effective communicator with a strong background in healthcare marketing, outreach, and relationship management.Key Responsibilities:Business Development Identify and pursue new business opportunities, partnerships, and referral sources to drive patient volume and revenue growth. Conduct market research and competitive analysis to inform strategic planning. Develop and maintain strong relationships with referring providers, hospitals, insurers, and community organizations. Collaborate with leadership to evaluate and implement new services or practice expansions.Strategic Communication & Marketing Develop and implement internal and external communication strategies to promote the physicians office and its services. Manage branding, digital presence (website, social media), and print/digital marketing campaigns. Coordinate patient engagement initiatives, such as newsletters, satisfaction surveys, and educational outreach. Serve as the primary media and public relations contact for the practice.Program Development & Management Lead the design and execution of patient programs (e.g., wellness initiatives, chronic care outreach). Monitor program performance and ROI, adjusting strategies as needed. Collaborate with clinical and administrative teams to integrate new programs effectively.Leadership & Administration Supervise marketing and outreach staff (if applicable). Report regularly on KPIs and business development metrics to leadership. Ensure compliance with HIPAA and healthcare marketing regulations.Qualifications: Masters degree in Public Administration, Healthcare Administration, Marketing, Communications, or a related field preferred. 35+ years of experience in a healthcare setting, ideally in a leadership, marketing, or business development role. Proven ability to develop and execute marketing and business growth strategies. Excellent written and verbal communication skills. Strong knowledge of healthcare compliance and regulatory issues. Familiarity with EHR systems, patient databases, and marketing tools (CRM, email marketing platforms, etc.).Preferred Skills: Relationship-building with physicians and healthcare executives. Data-driven decision-making using analytics and reporting tools. Graphic design or social media marketing experience a plus. Knowledge of local healthcare market trends and referral patterns.

Total Rehab LLC dba Omni Pain And Precision Medicine

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