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The Director of Marketing provides strategic leadership for the firms marketing and business development functions, with direct management of a four-person team focused on proposal development, qualifications packages, and pursuit coordination across multiple engineering disciplines. This role aligns brand, pursuits, and client engagement strategies to drive sustainable growth, and serves as a trusted advisor to executive leadership, translating technical solutions into clear, compelling narratives that elevate the firms market position. The Director ensures consistency, operational efficiency, and scalability within the marketing function while fostering a culture grounded in excellence, integrity, stewardship, and collaboration.

ESSENTIAL FUNCTIONS

Proposal Development & Pursuit Management

Lead and oversee the full proposal development lifecycle, including

SF330s, RFP/RFQ responses, and qualifications packages across federal, state, and local procurement processes.

Partner with executive and operational leadership to identify

strategic pursuits, guide go/no-go decisions, and position the firm for high-value opportunities.

Integrate marketing and business development efforts to strengthen

pursuit strategies, improve win rates, and support seller-doer initiatives.

Translate technical project work into compelling, client-focused

messaging that communicates value, impact, and differentiation.

Contribute directly to proposal production as needed to support

critical, high-priority pursuits.

Team Leadership & Management

Directly manage, mentor, and develop a team of four marketing and

proposal professionals; set clear performance goals, conduct regular reviews, and build individual growth plans.

Recruit, onboard, and retain high-performing team members; make

staffing and resource allocation decisions within the department.

Support employee development through ongoing coaching, constructive

feedback, and recognition of achievements.

Lead interdisciplinary collaboration across practice groups to

support pursuit planning, client engagement, and firmwide initiatives.

Strategy & Brand

Develop and execute marketing strategies aligned with firmwide

growth objectives, revenue targets, and priority markets.

Oversee the quality and continuous improvement of all marketing

materials, including proposals, qualifications packages, and brand assets.

Leverage market research, industry trends, and emerging technologies

to inform strategy and maintain a forward-looking marketing approach.

Build and maintain strong relationships with clients, partners, and

industry stakeholders to support long-term growth.

Implement scalable systems, tools, and workflows that enhance

efficiency, consistency, and data-driven decision-making.

Perform additional duties as assigned.

EDUCATION & EXPERIENCE

Bachelors degree in communications, marketing, English, journalism,

or a related field.

812 years of progressive marketing experience, including at least 3

years in a leadership or people-management role.

Minimum of 5 years of experience within the A/E/C (Architecture,

Engineering, and Construction) industry.

Demonstrated experience managing proposal teams and responding to

public-sector and private-sector solicitations.

Business development or client relationship experience preferred.

KNOWLEDGE, SKILLS & ABILITIES

Proposal & Business Development

In-depth knowledge of A/E/C procurement practices, including SF330,

RFP/RFQ, and government solicitation formats.

Advanced capabilities in technical writing, proposal development,

and marketing communications for a multi-discipline engineering audience.

Experience with go/no-go frameworks and pursuit pipeline management.

Familiarity with CRM and proposal management platforms such as

Deltek Vision or equivalent systems.

Leadership & Collaboration

Proven ability to lead, develop, and retain a small, high-output

marketing team in a fast-paced, deadline-driven environment.

Strong skills in coaching, conflict resolution, and performance

development.

Demonstrated ability to build trust and collaborate effectively with

executives, technical staff, and external clients.

Excellent verbal and written communication skills with a focus on

clarity, strategy, and impact.

Technical & Operational

High proficiency in Microsoft Office 365, including Word, PowerPoint, and Teams.

Proficiency in Adobe Creative Suite (InDesign, Illustrator, Acrobat); experience with visual storytelling techniques.

Strong organizational and project management skills with the ability to prioritize competing demands and manage multiple active p

TERRA Engineering, Ltd.

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Director of Marketing