SUMMARYAs SQUIRE continues to scale, were investing in building out our Product Marketing function. Were looking for a senior Product Marketing leader who will define the strategy, establish the operating model, and serve as the connective tissue between Product, Sales, Marketing, and Revenue. This leader is a data-driven, strategic builder who thrives at the intersection of insight, storytelling, and execution. They will shape how our products are positioned, how value is communicated across the customer journey, and how our go-to-market teams are enabled to win. This is a key opportunity for someone energized by improving conversion, sharpening sales effectiveness, and turning customer and marketing insights into real business impact. Were immensely proud of the product weve built and the impact it has on barbers and shop ownershelping them run better businesses and pursue their ambitions as local entrepreneurs. Now is the moment to tell that story more clearly, more consistently, and at greater scale. ## IN THIS ROLE, YOU WILL:- Stand up the Product Marketing function from the ground up- Own SQUIREs product narrative and category positioning- Lead all major product launches- Communicate our growing AI capabilities to the Barber community- Build sales enablement, pricing & packaging strategy, and competitive intelligence- Serve as a strategic partner to Product, Sales, and Executive Leadership ## REPORTS TO:Chief Marketing Officer ### JOB DUTIES AND RESPONSIBILITIES Product & Market Strategy Own SQUIREs core positioning, value propositions, and messaging framework Define category narrative and how SQUIRE wins vs. competitors Develop a deep understanding of barbershop, beauty, and SMB service verticals Translate customer insights into product strategy and roadmap influence Lead our messaging and positioning around how AI can help barbers thrive Product Launch & Go-To-Market Lead all major product launches end-to-end: positioning, messaging, packaging, launch plans, and adoption strategy Build repeatable launch playbooks and operating cadence Partner with Product, Growth, and Marketing on integrated GTM execution Sales Enablement & Revenue Impact Support the sales enablement team in making sure the front-line teams understand the benefits and value of our product offerings Create messaging, pitch decks, one-pagers, battlecards, and demos that materially improve win rates Be a key partner to Revenue leadership on pipeline, conversion, and expansion strategy Pricing & Packaging Lead pricing and packaging strategy in partnership with Product and Finance Own packaging architecture, value metrics, and monetization strategy Run pricing research, testing, and business case development Build the Function Establish Product Marketing operating model, processes, and KPIs Hire and develop the Product Marketing team over time Define how Product Marketing partners with Product, Sales, Growth, and Customer Success ### REQUIREMENTS AND QUALIFICATIONS Experience 8+ years of Product Marketing experience in B2B SaaS, with experience in vertical SaaS strongly preferred (experience in the barber, beauty, wellness, or SMB services is a major plus) Proven experience building or scaling Product Marketing functions Experience working closely with Sales and Revenue teams in a high-growth environment Skills & Strengths You are: Exceptional at messaging and positioning you can turn complex products into simple, compelling narratives Strong in product launches you know how to drive adoption, not just ship announcements Collaborative Deeply experienced in sales enablement and revenue impact Analytical and strategic about pricing & packaging Comfortable operating at both strategic and hands-on levels * AI native

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Director, Product Marketing