Responsible for leading integrated marketing, communication, and creative strategies to support SME's workforce efforts. This includes developing plans to raise awareness, increase visibility, attract participants, and engage stakeholders across multiple markets, including corporate, education, and workforce agencies.

Plays an active role in shaping strategic decisions that impact SME's workforce development efforts and aligning marketing initiatives with broader business goals. Provides leadership to marketing, communications, and creative professionals focused on promoting programs and evolving SME's position in the market.

Gathers insights from a complex landscape of partners and funding sources to identify opportunities, apply data-driven strategies, and guide marketing across online and offline channels.

MAJOR FUNCTIONS:

Lead and develop a high-performing, engaged marketing team supporting SME Workforce Development and Tooling U-SME. Recruit, hire, train, and evaluate staff; identify talent gaps and opportunities for growth.

Provide strategic and functional direction for integrated marketing, communications, and creative efforts across Workforce Development and Tooling U-SME.

Build a strong understanding of the markets served and the manufacturing workforce landscape. Monitor market needs, trends, and intersections across channels and audiences to inform positioning and messaging.

Maintain awareness of relevant workforce and education initiatives and recommend ways to better align SME offerings to market opportunities.

Partner with SME Corporate Communications to align messaging, develop enterprise-level materials, and ensure cohesive brand communication across business units.

Develop and execute annual marketing and communication plans aligned with SME's workforce priorities and broader business goals.

Guide the evolution of the SME Workforce Development brand and visual identity in collaboration with creative resources.

Oversee marke

Society of Manufacturing Engineers

Latest Jobs

Director, Marketing (Workforce Development)