POSITION PURPOSE AND SCOPE:

We are seeking a hands-on Digital Marketing & Web Analyst who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in Exigo, our e-commerce platform, as well as in WordPress and mobile app environments.

The ideal candidate will have a solid understanding of website performance, user experience, SEO, and analytics - and will think strategically about how content, navigation, and functionality impact both customers and the business. They will also bring a business analyst mindset, helping to document and refine web processes, content flows, and system improvements.

This is a unique hybrid role - part digital marketing analyst, part web content manager, part business analyst - with a focus on getting things done hands-on in Exigo and related systems.

Essential Responsibilities:

Directly manage and update website content, landing pages, product pages, assets, and categories in Exigo and WordPress, as well as within our mobile app content system.

Utilize HTML and CSS to create and style web content; ensure consistent user experience and branding across digital touchpoints.

Monitor and analyze website performance, SEO effectiveness, user behavior (via Google Analytics, Hotjar, and other tools); identify opportunities for UX and conversion improvements.

Assist in developing and documenting requirements for new digital features, dashboards, and reporting capabilities - especially for our future back office redesign.

Support translation management and localization of digital content for global markets.

Contribute to the design and management of site-based tools such as AI chatbots and other customer engagement features.

Help create business process documentation and flow diagrams related to digital marketing projects.

Collaborate with internal teams (Marketing, IT, Design) to ensure content and functionality align with business needs and technical feasibility.

Manage website-related QA - test updates and new features to ensure proper implementation.

Support marketing leadership with periodic reporting, insights, and recommendations to improve website and app performance.

Support vendor interactions as needed (project scoping, testing coordination), with primary vendor relationships managed by the Digital Marketing Manager.

Education and Experience:

1-3 years experience in digital marketing, web content management, or web analytics roles.

Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field.

Strong HTML and CSS skills required; familiarity with JavaScript a plus but not required.

Prior experience working with Exigo is strongly preferred - or a demonstrated ability to learn proprietary platforms quickly.

Familiarity with SEO, Google Analytics, Hotjar, and WordPress.

Understanding of e-commerce content flows and best practices.

Prior experience managing or assisting with translation/localization processes is helpful.

Skills and Requirements:

Strong attention to detail and organizational skills - ability to manage content across multiple systems.

Analytical mindset with ability to interpret data and turn insights into actionable recommendations.

Excellent verbal and written communication skills.

Business analysis thinking - able to map user journeys, process flows, and system impacts.

Eagerness to learn and adopt new tools (AI chatbots, analytics platforms, SQL, Exigo modules).

Ability to collaborate across departments and work both strategically and tactically.

Other Skills:

Self-motivated, proactive, able to manage multiple priorities in a fast-paced environment.

Flexible and adaptable - willing to tackle both technical and process-oriented challenges.

Creative problem-solver with an interest in user experience and digital marketing best practices.

Sisel International, LLC

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Digital Marketing & Web Analyst