+-----------------------------------------------------------------------+	ESSENTIAL JOB FUNCTIONS	+-----------------------------------------------------------------------+
		Utilize credit union member data via systems and
		platforms to develop and maintain member segmentation
		models and personas that guide marketing and product
		strategies.

		Analyze internal and external data to identify
		opportunities for member engagement, product growth, and
		market share improvement.

		Measure and report on campaign performance,
		product utilization, and ROI across all marketing
		initiatives.

		Partner with marketing, product owners, and
		business intelligence teams to translate insights into
		actionable strategies.

		Track key performance indicators (KPIs) related
		to member behavior, retention, and acquisition.

		Prepare clear visual dashboards and presentations
		that communicate insights to leadership and stakeholders.

		Support predictive modeling and testing
		strategies to improve targeting and personalization
		efforts.

		Assist in maintaining data integrity and ensuring
		consistent use of data across marketing systems and tools.

		Stay current on trends in financial services
		analytics, marketing technology, and member engagement
		strategies.
	+-------------------------------------------------------------+
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+-----------------------------------------------------------------------+	CRITICAL JOB DUTIES	+-----------------------------------------------------------------------+	+------------------------------------------------------------------+
	----------------------------------------------------------------
	----------------------------------------------------------------

	Strong analytical and quantitative skills with the ability to
	interpret data and translate findings into actionable insights.
	Pr
	oficiency in HubSpot, Strum, Excel and SQL; experience with data
	visualization tools and marketing automation systems preferred.
	Under
	standing of campaign tracking, attribution, and ROI measurement.
	Excellent
	communication and storytelling skills, both written and visual.
	Professional and collaborative, abilit
	y to work with several teams and present data to senior leaders.
	Detail-oriented a
	nd self-driven, with a strong sense of curiosity and initiative.
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BASIC REQUIREMENTS

Red Canoe Credit Union

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