At PGE, our work involves dreaming about, planning for, and realizing a smarter, cleaner, more enduring Oregon neighborhood. Its core to our DNA and we haven't stopped since we started in 1888. We energize lives, strengthen communities and drive advancements in energy that promote social, economic and environmental progress. We're always on the lookout for people passionate about leading and being a part of teams that are advancing innovative clean energy solutions that are also affordable and accessible to all.

Senior Digital and Content Marketer

Job Function Summary

Develops and maintains brand and ensures products, services and communications align to the brand promise.

Key Job Information

Senior Brand Strategist 6456

Grade 7

Career Level: P3

Career: Requires in-depth knowledge and experience

Uses best practices and knowledge of internal or external business issues to improve products or services

Solves complex problems; takes a new perspective using existing solutions

Works independently; receives minimal guidance

Acts as a resource for colleagues with less experience

Key Responsibilities

Digital Marketing

Works closely with other members of the Digital & Content Marketing team to develop and implement the annual Digital Content Strategy, to refine and update it quarterly, and to socialize this strategy within the overall Marketing team and our partners.

Works with Product Marketers and Customer Marketers, and with our digital agency, to manage and optimize digital & traditional advertising campaigns across platforms such as Google Ads, social ads (including Meta platforms, LinkedIn & X), connected TV/streaming, digital radio/audio, out-of-home ads, print ads and other relevant channels.

Works with Marketers who need support as they do their own campaign metrics reporting/analysis. (SME for campaign metrics and analysis, supporting and guiding them on storytelling, etc.)

Works closely with the Senior Digital Marketing Producer and Copywriter to develop and implement SEO strategies to improve organic search rankings and drive website and blog traffic.

Conducts SEO keyword research and competitive analysis to identify opportunities for growth.

Collaborates with the design and development teams to ensure SEO best practices are properly implemented.

Develops strategies to test new approaches, monitor trends and integrate best practices.

Monitors and analyze ad performance using Quantum Metric, Tableau, BrightEdge and other platforms to provide actionable insights.

Reports quarterly on digital marketing insights and best practices.

Content Marketing

Executes and helps develop/refine a comprehensive content strategy for digital channels including PGE's newsletters, mobile app, website and blog.

With others, plans and manages the editorial calendar to ensure timely delivery of content.

Manages the development of engaging and high-quality content that aligns with the company's brand voice and marketing goals.

Collaborates on message strategy and reviews key content to ensure alignment with brand voice and with message goals

Works closely with the marketing team to integrate content strategies with overall marketing campaigns.

Monitors and analyzes web, newsletter and blog performance using Quantum Metric, Tableau, BrightEdge and others, and provides actionable insights.

Analyzes content performance and make data-driven recommendations for improvement.

Reports quarterly on content strategy insights and best practices.

Qualifications/Experience/Certifications

Qualifications:

Bachelor's degree in Marketing, Digital Content, Journalism, Communications or Media Communications, or a related field.

3-5 years of experience in digital marketing and digital content creation.

Proven track record working on successful digital marketing and social media advertising campaigns, including content creation and campaign execution, measurement and reporting

Experience developing and/or managing multi-channel editorial calendar with diverse stakeholders.

Experience managing the work of outside creative and/or marketing agency resources

Strong writing and/or editing skills with a keen eye for detail.

Excellent project management and organizational skills.

Ability to work independently and as part of a team.

Preferred experience:

Experience developing, creating and/or managing content for organic social media

Experience creating and/or editing digital video and digital still images for digital campaigns

Proficiency using digital marketing tools such as Google Analytics, Google Ads, Ads Manager for social media platforms and SEO software.

Experience with Quantum Metric, BrightEdge, Salesforce Marketing Cloud, Ceros, Creatopy, or Swif@type a plus.

Competencies (Knowledge, Skills, Abilities)

General Competencies

Advanced analytical thinking skills

Intermediate business acumen

Intermediate conflict management skills

Advanced decision-making skills

Intermediate influence skills

Intermediate negotiation skills

Intermediate organization and prioritization skills

Intermediate project management skills

Advanced written and oral communication skills

Physical and Cognitive Demands

Cognitive Level

Substantial: Consistent use of logic or scientific thinking to define problems, collect information, establish facts and draw valid conclusions (for example, engineer, HR director, plant manager, etc.).

Cognitive

Ability to adhere to set response times, deadlines and time-sensitive tasks

Ability to follow accuracy standards

Ability to follow through on decision-making tasks

Ability to interact effectively and collaboratively within a team environment

Ability to communicate and problem solve when under stress

Ability to respond and adapt to frequent change

Ability to accept and demonstrate self-awareness when provided constructive feedback

Ability to discern feedback and acknowledge ownership of areas of improvement

Ability to avoid future mistakes by applying reasonable skills to new but similar work situations or tasks

Ability to successfully collaborate with peers, managers and others within the organization Demonstrates sound memory

Ability to process new information to be applied consistently to work tasks

Schedule/Attendance

? Ability to work long hours

? Ability to work a variable schedule

? Ability to report to work and perform work during periods of severe inclement weather

? Ability to consistently meet attendance standards for regular, reliable, pre

Physical Capabilities

? Does the job require a valid driver's license? No

? Driving/travel/commute: Occasionally (one to two times a month or less)

? Computer use (use computer regularly for entire work shift)

Environment - Indoor/Outdoor

? Office environment

? Plant environment [occasionally]

? Field environment [occasionally]

Compensation Range:

$89,175.00 - $148,625.00

Actual total compensation, including a performance based incentive bonus, is commensurate with experience, skills, qualifications, education, training, and internal equity. While we anticipate the selected candidate for this position will fall towards the middle or entry point of the compensation range, the decision will be made on a case-by-case basis.

PGE believes in rewarding dedicated performance. We provide a total rewards package that is designed to reward your contributions to the company, and, at the same time, support your well-being and professional development, both now and into the future. To find out more, click here (https://portlandgeneral.com/hrcs5511) .

Join us today and power your potential!

Assisting with storms or other Company emergencies is a part of all positions at Portland General Electric.

PGE is committed to diversity and inclusion in the workplace and is an equal opportunity employer. PGE will not discriminate against any employee or applicant for employment based on race, color, national origin, gender, gender identity, sexual orientation, age, religion, disability, protected veteran status, or other characteristics protected by law.

PGE does not discriminate on the basis of disability. We recognize individuals have a variety of abilities to offer and we believe there is much to value and celebrate by incorporating different abilities into the work we do. One very important way we live this out is in our application and interview process. We work hard to support individuals who may need an accommodation to fully participate in these processes. If you feel you may need an accommodation, or would like to request one, please notify the Talent Acquisition Specialist (Recruiter) associated with the job posting. You may also make this request by contacting talentacquisition@pgn.com or by calling 503-464-7250. The Recruiter will provide information and next steps for the accommodation process. Our Diversity, Equity & Inclusion (DEI) team is also available for support. You can contact them at dei@pgn.com .

To be considered for this position, please complete the following employment application by the posting close date. Posting closes at midnight (Pacific Time) on the closing date below. If no date is listed, job is open until filled.

Portland General Electric

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Senior Digital & Content Marketer