Netchannels is looking to hire a Senior Channel Marketing Manager for our client: Google Public Sector. This a FTE position of Netchannels, long term.

About Google Public Sector Marketing:

The Google Public Sector Marketing team is dedicated to driving the adoption of Google Cloud solutions within the US Public Sector. A significant portion of this market (~85%) is reached through our partners. Our goal is to empower a diverse ecosystem of partners to effectively serve the US Public Sector market.

The Opportunity:

We are seeking an experienced and highly motivated person to lead the implementation of our new Channel Marketing with a Programmatic Approach. This is a critical role that will directly impact our ability to scale our partner ecosystem and expand our reach within the US Public Sector market. This individual will work closely with the Partner Marketing Lead and cross-functionally with the Partner Go-to-Market team to execute a multi-faceted strategy for onboarding and supporting new and under-engaged partners, moving beyond our historical reliance on Carahsoft.

Key Responsibilities:

Program Leadership & Strategy:

Develop the strategy to onboard and support new and under-engaged partners in the US Public Sector

Execute on the strategy in a scalable manner by leveraging automation, data, and strategic planning.

Drive the exploration and establishment of formal programs with alternative key distributors serving the public sector.

Develop tailored onboarding processes and support structures with these alternative distributors.

Oversee the development of a direct engagement and enablement track for partners who prefer not to work through a distributor or have unique business models (e.g. some ISV partners).

Content & Resource Enablement:
Leverage and integrate the Google Cloud Partner Marketing Studio as a core component of the partner support strategy.

Ensure new partners have systematic access to resources, including marketing and sales plays.

Direct partners to relevant training and enablement courses and live/on-demand webinars.

Equip partners with co-brandable content and campaign assets.

Utilize features like Gemini integration within the Partner Marketing Studio for effective co-marketing support.

Provide guidance and best practices through resources like the "Build partner marketing guide" and "Better Together" messaging kits.

Work with the upcoming content repository for partners, ensuring it serves as a centralized location for all necessary materials, training, and best practices.

Program Management & Optimization:
Develop and implement a tiered support system for new partners based on their potential, commitment, and preferred engagement model.
Allocate varying levels of support and resources efficiently based on these tiers.

Act as a central point of contact, or oversee a dedicated onboarding specialist/team, to ensure new partners effectively navigate available resources.

Define and track key metrics for success, including:

Number of new partners onboarded through alternative and direct approaches.

Partner engagement with content repository and Partner Marketing Studio assets (e.g., downloads, campaign launches, training completions).

Partner-sourced pipeline/revenue contributions.

Partner satisfaction (through surveys/feedback sessions).

Reduction in single distributor dependency.

Manage the implementation timeline: discovery and planning phase, pilot program launch, and refinement and scaled rollout.

Minimum Qualifications:

Proven experience in partner program management, enablement, or channel marketing within the technology sector.

Strong understanding of the US Public Sector market and its ecosystem.

Demonstrated ability to develop and execute scalable, programmatic initiatives.

Experience working with or managing relationships with distributors/resellers.

Excellent communication, collaboration, and stakeholder management skills.

Ability to work independently and drive complex projects to completion.

Preferred Qualifications:

Experience with Google Cloud or other cloud platforms.

Experience with Google Studio

Familiarity with partner marketing platforms and content management systems.

Experience working in a fast-paced, cross-functional environment.

At Netchannels, we value differences. We believe that success is achieved by pulling together all talents from all sources. We also believe that each and every single one of us can change the World. We're dedicated to matching our talents with the best opportunity for them and for our clients.

Netchannels is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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Senior Channel Marketing Manager - Google