Position Purpose:

The Communications and Marketing Coordinator will lead the development and execution of an integrated marketing and communications strategy that supports fundraising, programs, and mission visibility. This role will serve as the brand steward and storyteller for Winter4Kids-crafting compelling content, engaging stakeholders, building community awareness, and driving donor and participant engagement across all platforms.

Qualifications:

Bachelor's degree in Communications, Marketing, Journalism, or a related field.

Minimum 3 years of experience in communications, marketing, or public relations, preferably in a nonprofit or youth-focused environment.

Exceptional writing, editing, and storytelling skills with a portfolio of varied content.

Strong experience with digital marketing tools including CMS platforms (e.g., WordPress), email marketing systems (e.g., Mailchimp), and social media scheduling/analytics tools.

Graphic design skills (Adobe Creative Suite or Canva) a strong plus.

Ability to manage multiple projects, meet deadlines, and work independently.

Passion for youth development, outdoor recreation, and Winter4Kids' mission.

Responsibilities:

Strategic Communications & Branding

Develop and implement a comprehensive annual communications and marketing plan aligned with organizational goals.

Ensure consistent brand voice and visual identity across all channels and materials.

Collaborate with leadership to craft key messages for various audiences including donors, families, youth participants, staff, volunteers, and partners.

Fundraising & Development Communications

Partner with the Development team to create compelling fundraising appeals, donor reports, event promotions, and stewardship materials.

Produce email campaigns, newsletters, impact stories, case statements, and campaign collateral.

Manage marketing and promotion for signature fundraising events (e.g., Peak4Kids: Quest4Kids, The Snowball Club).

Program & Participant Communications

Support program staff with communications that promote enrollment, celebrate achievements, and elevate the youth experience.

Highlight participant stories, outcomes, and milestones across media platforms.

Digital & Social Media

Manage the organization's website, ensuring it remains dynamic, informative, and user-friendly.

Create and curate engaging content for social media channels (Instagram, Facebook, LinkedIn, YouTube, etc.) to build brand visibility and audience engagement.

Analyze digital metrics and adjust strategies to grow reach and impact.

Public Relations & Media

Cultivate and maintain relationships with media outlets, journalists, and influencers.

Draft press releases, media kits, and talking points; manage press opportunities and coverage.

Position Winter4Kids as a thought leader in youth development and equitable access to outdoor activities.

Internal & External Stakeholder Engagement

Develop internal communications to keep staff, volunteers, and board members informed and inspired.

Craft communications that reflect and respect the diverse voices of the communities we serve.

Support cross-departmental collaboration by aligning messaging and marketing efforts.

Work Environment & Physical Demands:

Work is performed in a fast-paced environment.

This position requires the following physical activities: climbing, bending, stooping,kneeling, twisting, reaching, sitting, standing, walking, lifting, finger dexterity, grasping, repetitive motions, talking, hearing, and visual acuity.

The work is performed primarily indoors onsite except for occasional outdoor events/programs.

Must be able to lift up to 30 lbs.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with this job. While performing the duties of this job, the employee will frequently be exposed to outside weather conditions.

Company Mission

Winter4Kids (http://www.winter4kids.org/) ? exists to create healthy lifestyles and influence behaviors of youth through winter activities.? Better health and attitudes are the result of increased moderate to vigorous activity, nutritious food, and coaching.? Lives are changed, outlooks are brighter as each of our participants become better individuals through the mastery of snow and life skills.? Our youth use these experiences to explore and pursue new academic, life and sport opportunities.

Organizational Mission

At Winter4Kids, Welcoming, Empathy, Embracing and Belonging are our key values, and these values are part of everything we do and who we are. In our programs we focus on every young person developing better attitudes about their Self, Health, Opportunities, Mastery, and the Outdoors. In your time with Winter4Kids, you make a difference, saving and changing the lives of youth. And that's just the beginning.

Working at Winter4Kids gives talented individuals the opportunity to change lives and strengthen communities. Whichever role you choose at Winter4Kids, you'll find satisfaction in knowing that your contributions are helping to support young people,

improve health and well-being, inspire positive action and so much more. At Winter4Kids, you'll work alongside team members with diverse backgrounds, perspectives, and skill sets. You'll discover new ways to forge relationships, find your purpose and fuel your passion every day.

Work Schedule: Monday to Friday 8am - 4pm

Annual Salary pay rate: UP TO $75,000

National Winter Actvity Center

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Communication and Marketing Coordinator