This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13857892

Lead Marketing Automation & Analytics Specialist

Location: Chicago, IL\ Employment Type: Full-Time\ Annual Compensation: \$60,000 65,000

The compensation above is the estimated hiring range for this position. Final offers are determined based on a variety of factors, including skills, experience, qualifications, internal equity, and other job-related considerations.

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Drive Digital Engagement That Advances a Meaningful Mission

Are you passionate about marketing automation, audience engagement, and turning data into actionable insights? Moody Bible Institute is seeking a Lead Marketing Automation & Analytics Specialist to lead multi-channel marketing initiatives that connect prospective students, alumni, donors, and ministry partners with our mission. In this role, you\'ll combine strategy, technology, and analytics to create impactful digital experiences that drive engagement, lead generation, fundraising, and audience growth.

About Us

Moody Bible Institute is a Christ-centered higher education and media ministry dedicated to equipping people with the truth of God\'s Word. Through trusted biblical teaching, media, and educational resources, Moody reaches audiences around the world with the gospel and seeks to make a lasting Kingdom impact.

The Opportunity

As the Lead Marketing Automation & Analytics Specialist, you will lead the development, execution, and optimization of email, SMS, and lifecycle marketing campaigns while overseeing reporting, analytics, and performance measurement. You\'ll collaborate with stakeholders across Education, Alumni Relations, and Donor Development to deliver targeted communications and data-driven marketing strategies that support organizational goals.

What Youll Be Doing

Marketing Automation & Digital Communications

Lead the planning, execution, testing, and optimization of email,

SMS, landing page, and automated marketing campaigns.

Manage audience segmentation, personalization strategies, campaign

scheduling, and communication workflows.

Ensure campaign quality through comprehensive testing and validation

of content, data, links, tracking, and deliverability.

Develop and optimize customer journeys that improve engagement,

conversion, retention, and donor participation.

Supervise and support marketing team members, including coaching,

workload management, and professional development.

Analytics & Reporting

Develop and maintain dashboards, reports, and performance metrics

that measure campaign effectiveness and business outcomes.

Analyze marketing and audience data to provide insights and

recommendations that improve engagement and return on investment.

Partner with stakeholders to define KPIs and reporting requirements

aligned with strategic goals.

Coordinate data and campaign activity across CRM, marketing

automation, analytics, advertising, and web platforms.

Stay current on emerging digital marketing technologies, trends, and

best practices.

Required Qualifications

Bachelor\'s degree in Marketing, Communications, Business, or a

related field.

Experience leading or supervising team members.

Three or more years of experience in email marketing, digital

marketing, or marketing automation.

Hands-on experience with Salesforce Marketing Cloud, including

campaign development and management.

Experience working with CRM platforms such as Salesforce.

Experience with Google Analytics 4 (GA4), Google Tag Manager, and

marketing reporting tools.

Experience building dashboards and translating data into actionable

business insights.

Proficiency with Microsoft Office applications, particularly Excel

and PowerPoint.

Strong project management, communication, and organizational skills.

Preferred Qualifications

Salesforce Marketing Cloud certifications (Email Studio, Journey

Builder, CloudPages).

Salesforce Education Cloud certification.

Experience with SMS marketing platforms such as Mogli.

Experience with Power BI, Google Ads, Meta Ads, and website content

management systems such as Optimizely or WordPress.

Experience with lifecycle marketing, lead nurturing, and marketing

attribution.

Work Environment

Ability to remain seated or standing for extended periods while performing computer-based work.

Frequent use of computers and standard office equipment.

Work is performed in a professional office environment.

Standard schedule is Monday through Friday, 8:00 a.m. to 4:30

Moody Bible Institute

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Lead Marketing Automation & Analytics Specialist