Primary Purpose: Plan,

execute,

and

monitor

multi-channel

digital

strategies

build

enrollment, brand

awareness, and

boost online presence.

Qualifications:

Education:

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

Experience:

Preferred 1 to 3 years of professional experience in digital marketing, social media management, or content creation.

Technical

Skills: Competency in SEO, email marketing platforms, ad networks, and key analytics tools (e.g., Google Analytics, Google Search Console, Google Ads).

Creative

Skills: Proficiency in copywriting, digital content development, and basic graphic or video design using platforms like Canva or Adobe Creative Suite.

Major Responsibilities and Duties:

Campaign

Management:

Build

and

manage

cohesive

digital

marketing

calendar

launch coordinated campaigns across social, email, web, and search platforms.

Social

Media

Management:

Create,

schedule,

and

publish

branded

content

while

interacting with the online community and tracking core platform trends.

Content

and

Website

Management:

Produce

diverse

digital

assets

(graphics,

videos,

blogs), update website copy, and implement on-page SEO best practices.

Paid

Ads

and

SEO:

Execute

target

keyword

research

and

optimize

paid

advertising

campaigns while closely managing allocated budgets.

Marketing:

Design

and

deploy

compliance-friendly

newsletters

and

workflows

to foster lead generation, audience nurturing and enrollment.

Analytics

and

Reporting:

Track

performance

metrics

deliver

standard

reports

traffic, conversions, and ROI, utilizing insights to suggest strategic shifts.

**Administration and Collaboration: Partner closely and effectively with internal teams, external[]{style="

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MARINE MILITARY ACADEMY INC

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Digital Marketing Specialist