This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13426113

As part of the Keycentrix senior leadership team, the Marketing Director is responsible for leading the successful strategy, development and management of multi-channel marketing plan, including all aspects of internal and external communication, engagement of client acquisition and retention effort, market research and performance metrics. This position serves as a bridge between Sales, Support, and Marketing to effectively evolve, optimize and support Keycentrix growth and innovation for transforming the business systems used to facilitate patient care.

Key Responsibilities:

Category & Positioning leadership

Craft persona-driven positioning
Voice to enhance keycentrix visibility and credibility
Articulate a clear differentiated positioning across segments

Storytelling and Thought leadership
Translate product capabilities into customer centric stories
Represent in pharmacy ecosystem conferences, thought leadership

events etc.

GTM Strategy & Execution
Lead new product launches and manage commercialization process

Content Development & Sales Enablement
Create comprehensive solution briefs, ROIs, case studies,

digital campaigns, and sales enablement material
Manage marketing calendar

Market Intelligence & Insights
Conduct detailed market, customer, and competitor research

Performance Metrics & Optimization
Establish KPIs and develop analytics, behavioral data, and

campaign metrics to optimize strategies

8+ years of successful experience in multi-channel marketing,

program leadership, and measurable results delivery ideally within healthcare, pharmacy operations, SaaS, or related technology markets.

Expert skills in implementing and working with communication

automations, the latest marketing trends and technologies, and managing integrated multi-tiered marketing efforts

Proven ability to be an innovative, creative, proactive and

self-directed team player who works in a fast-paced environment and meets deadlines

In-depth knowledge in effective use of social media platforms,

earned advertising, analytics, tag management, ad management, a variety of CMS, Adobe Creative Suite, and Microsoft Office. Wordpress experience also preferred.

Excellent written, verbal and visual communication skills including

ability to compose and curate content, design graphics, write and edit compelling stories, draft statements of work, develop RFPs, manage bids, place media

Ability to communicate effectively; both oral and written

Able to work with diverse groups of people with a service-oriented

approach

Ability to simultaneously manage multiple priorities/projects

Able to travel to customer sites and industry events

Experience in marketing planning, strategy and workflows, business

process design, behavioral marketing, and data mining and competitor & buyer analysis

Bachelors degree in Marketing or related field. Pharmacist with

demonstrated marketing or industry engagement experience, or MBA with a concentration in marketing, healthcare, or product commercialization preferred

Keycentrix

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