JOB SUMMARY The Marketing Strategist creates the overall vision for the Kaleidoscope Innovation brand in external and internal communication. The strategist will pull inputs from the various components of Kaleidoscope such as Sales, Leadership, and Infosys. Further assembling inputs from external market forces and client opportunities, the strategist creates proposals for specific marketing activities. Knowledge of related fields are necessary for effective execution, such as copywriting, graphic design, and sales tools. Required are excellent organizational and communication skills to consistently verbalize the value of these efforts to all stakeholders. PRINCIPAL DUTIES & RESPONSIBILITIES 1. Project Management (50%)

Organize tasks based on overall strategic vision

Understand abilities of available internal and external resources

Balance, manage, and coordinate outside resources

Assist in managing marketing budget

2. Strategy (20%)

Pull inputs as necessary from internal and external sources

Such as KI business goals, trend reports, client direction, Infosys strategy, etc.

Create and document KI strategic marketing direction

Enhance KIs distinct tone and voice

Translate strategy into actionable activities

Such as creation of case studies, white papers, other client engagement opportunities

3. Execution and Communication (20%)

Consistent and frequent communication with KI leadership

Communicate value of activities to staff: Regular updates to management team.

Explore and recommend channels and tactics for brand message communication

Develop and execute data driven marketing activities aligned with business objectives

4. Quality/Continuous Improvement (10%)

Remains current with technologies, trends, brands, competitors, etc.

Foster a collaborative and innovative environment that encourages the sharing of ideas and continuous improvement

Remains abreast of best-in-class processes, implementing revisions to policies and techniques when applicable

Attends functional departmental meetings, including cross-functional management/team meetings

Provide strategic input and materials to support sales activities

QUALIFICATIONS Education/Experience

Bachelors degree in marketing, design, or related field

5+ years of professional experience in marketing activities related to product development and innovation

Working knowledge and exposure to design and aesthetic considerations

Working knowledge of all aspects of traditional and digital marketing activities Paid search, Website SEO, digital ads

Licenses/Credentials/Certifications

N/A

Skills/Specialized Knowledge/Abilities

Understanding of latest digital tools:

Microsoft suite

Adobe suite and equivalent

CRM platforms

Strong aesthetic sensitivity with a discernment of good/bad visual and interactive design

Advanced ability to quickly synthesize inputs and drive towards appropriate solutions

Strong drive for excellence and attention to detail

Skilled at leveraging the experience, expertise and work of others

WORKING CONDITIONS Tools and Equipment Used

Compu

Kaleidoscope Animations

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Marketing Strategist