Guilford Press, an independent academic/scholarly publisher of evidence-based works in Psychology, Education, Research Methods, and related fields for professionals, students, and general readers has an immediate opening for a Marketing Campaign Specialist in our Marketing department. The Marketing Campaign Specialist is responsible for developing and executing strategic, creative marketing campaigns that support Guilfords academic/higher education publishing program. This role collaborates closely with acquisition editors, sales leadership, and external vendors to promote titles and ensure effective campaign execution. The specialist conducts market and faculty research, manages budgets and timelines, analyzes and consistently reports on performance data, and applies insights to refine strategieshelping ensure that key titles reach set sales targets. Responsibilities Develop and implement creative marketing campaigns for Guilford Press titles. Conduct market research to identify trends, competitor activity, and audience preferences within the academic/higher education space; share insights with management and acquisitions. Engage in direct outreach with professors to learn about adoption activity and other relevant insights. Collaborate with acquisition editors and sales leadership to align marketing strategies with title positioning and sales goals. Support backlist titles with data analysis and projects to increase adoptions. Manage campaign budgets, timelines, and resources to ensure effective execution. Analyze campaign performance data and adjust strategies based on insights. Serve as the primary marketing liaison for vendor relationships related to systems used to reach high education audiences, including VitalSource, BMG, MDR, NAVSTEM, and EduDataHub. Requirements Minimum two years of experience in the publishing industry; experience with academic or higher education publishing is strongly preferred. Must be able to propose, coordinate, and manage multiple campaigns at once, prioritize tasks, and maintain schedules. Must have professional-level copy writing, editing, and proofreading abilities with attention to detail. Must be able to handle complex projects and find creative solutions independently. Ability to communicate and work well with staff members in various departments as well as with vendors, authors, and stakeholders. Must be able to work with computer word processing, spreadsheet, and customized database systems. Must be able to understand work with basic mathematical functions (including percentages). Ability to learn and integrate new tasks into position. * Must be able to learn new software and database skills and to be adaptable to changing workflow and technology needs. Work ArrangementsGuilford Press is a New York City-based company that has embraced hybrid work arrangements. This position is based out of our midtown New York City office. Being available for in-office work on an ongoing, weekly basis is a key component of this position. CompensationThe pay range for this position is $50,000 to $55,000 annually, with a hiring salary dependent on skills and experience. Guilfords comprehensive benefits package includes eligibility for medical, dental, and vision benefits as of hire; HRA and FSA arrangements; employer-paid disability insurance; 401(k); 401(k) match; annual profit-sharing bonus considerations; commuter pre-tax benefits; and professional development opportunities. To Apply / Special InstructionsApplicants are strongly encouraged to send a cover letter along with their resume. In that cover letter, please address why youre interested in working at Guilford and why this position seems a good fit with your background and experience. Your resume and cover letter can be emailed to the attention of Axel Davieau at resume@guilford.com. In the email subject line, please include Marketing Campa

Guilford Publications Inc.

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Marketing Campaign Specialist