This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13281854

Director, Marketing

Location:St. Louis, MOReports to:Vice President, Strategy

Guarantee Electrical was founded in 1904 to help power the World\'s Fair and showcase what was possible when innovation, craftsmanship, and ambition came together. More than a century later, that same spirit drives us forward.

As we continue to grow our national footprint and invest in the future of our people, our partners, and our markets, we are elevating marketing as a strategic growth driver for the business.

We are seeking aDirector of Marketingto build, lead, and scale a best-in-class marketing function for Guarantee Electrical. This is a rare opportunity to shape how a respected legacy brand evolves for the next generation while playing a central role in growth, reputation, and culture.

If you are energized by building teams, creating clarity, and telling stories that move the business forward, this role offers the platform to make a lasting impact.

Position Purpose

The Director of Marketing is a senior leadership role responsible for developing and executing an enterprise marketing strategy that supports growth, strengthens brand reputation, enhances the partner experience, and enables consistent execution across regions and business units.

Aligned with Guarantee\'s long-range vision and values, this role integrates strategy, storytelling, systems, and people to create clarity, consistency, and impact across all external and internal communications.

Key Responsibilities

Strategic Marketing Leadership

Develop and execute an enterprise marketing strategy aligned with

our vision, growth priorities, and market positioning

Serve as a strategic partner to executive leadership, business unit

leaders, and preconstruction teams

Translate business goals into clear marketing priorities, roadmaps,

and measurable outcomes

Leadership and Team Development

Build, lead, and mentor a high performing marketing team

Establish clear roles, expectations, workflows, and career paths

Foster a culture of accountability, collaboration, creativity, and

continuous improvement

Coach seller-doers and technical partners on messaging,

storytelling, and client engagement

Brand, Storytelling, and Creative Direction

Own and steward the Guarantee Electrical brand across all regions,

markets, and platforms

Set creative direction and storytelling standards that differentiate

the company in the marketplace

Ensure consistent, high-quality execution across proposals,

presentations, digital assets, social media, paid media, and experiential touchpoints

Champion authentic storytelling that highlights people, projects,

culture, safety, and innovation

Internal Communications and Culture

Lead internal communications in partnership with the People Team to

support transparency, alignment, and engagement

Support enterprise initiatives such as Partner Month, ESOP

communications, safety milestones, and strategic announcements

Ensure internal messaging reinforces culture, values, and the

partner experience

Talent and Trade Partner Communications

Partner with People and Workforce teams on recruiting, employer

brand, and trade partner campaigns

Develop targeted messaging and campaigns that support workforce

growth and retention

Ensure the brand resonates with both professional and craft

audiences

Marketing Operations and Governance

Build scalable marketing operations including planning cadence,

project management, and quality control

Own the marketing budget, vendor partnerships, and contract

management

Establish policies, templates, and standards that enable efficiency

while protecting brand integrity

Leverage tools, content libraries, and marketing systems to improve

speed, alignment, and insight

Digital, Public Relations, and External Presence

Lead website strategy, search optimization, content development, and

performance analytics

Oversee social media, public relations, thought leadership, awards,

and earned media

Ensure a strong, credible, and differentiated presence in priority

markets

Partner with external agencies and consultants to extend

capabilities as needed

Business Development and Project Pursuit Support

Partner closely with Business Development, Preconstruction, and Operations on pursuits and key accounts

Elevate proposal strategy, messaging, visuals, and interview preparation for high value and strategic pursuits

Support pursuit decisions through market insight,

Guarantee Electrical Construction Co.

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