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Job Opening Announcement

Marketing Data Coordinator

Come join our growing Marketing Department as a Marketing Data Coordinator! Goodheart-Willcox Publisher, Experts in Career and Technical Education (CTE) and an employee-owned company, is seeking a Marketing Data Coordinator who will support Product Marketing and Marketing Communications in collecting, organizing, and reporting on data to support decision-making and go-to-market strategy. This role also works heavily in Microsoft Excel to keep prospect contact information up to date and organized.

Our compensation is market based and takes into account a variety of factors including the candidates skill set, experience level, internal equity, and location. For this position, we anticipate the starting salary falling between \$44,000 and \$54,000 per year. In addition, the company makes a 10% contribution to the Employee Stock Ownership Plan and a 4% matching contribution to the 401(k).

What youll do:

Build marketing automation workflows in HubSpot and document automated campaigns.

Pull and organize contact data for upload into HubSpot marketing software.

Manage third-party list-building activities and conduct contact research as needed.

Research and report on market data, including competitive pricing, press releases, adoption reports, and state updates.

Analyze current gaps or trends in marketing data, and sales win/loss debriefs.

Campaign A/B Testing in HubSpot

What youll bring:

Bachelor\'s degree in marketing, business, or information technology required.

Minimum of 1 year of either direct work or internship experience in marketing or sales required.

Proficiency with Microsoft Word, Excel, PowerPoint, and Teams.

Passion for efficient and accurate spreadsheets and database management.

Strong teamwork, communication, and interpersonal organizational skills.

Experience in marketing, e-mail, and database management a plus.

Experience with CRM usage is a plus.

What we offer:

Goodheart-Willcox Publisher is an employee-owned company driven by our mission,We Build Careers.G-W has spent over a century building a culture that we are proud of and is centered around our Core Values ofDo the Right Thing, Can-do Attitude, Roll Up Your Sleeves, Always Improving, and Collaborative Spirit. When you join our team, you will experience an environment of collaboration, empowerment, and respect.

G-W prioritizes the health and well-being of our employees by offering carefully selected benefits and retirement options. Check out some of our generous benefits highlighted below:

*Employee Stock Ownership Plan a retirement plan that is 100% company funded

401(k) with a company match

3 Medical plan options

2 Dental plan options

Vision plan

Generous Paid Time Off

Wellbeing and Wellness Reimbursement Programs

Cariloop a Caregiver Concierge

Pet Insurance

Employee Assistance Program

Social Activities and Events*

Goodheart-Willcox Publisher provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, ancestry and marital status, and other protected classes, in accordance with applicable federal and state laws.

In addition, Goodheart-Willcox Publisher complies with applicable state and local laws governing nondiscrimination of employment. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.

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Goodheart-Willcox Publisher

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Marketing Data Coordinator