Location: Saratoga Springs, NY Category: Professional Posted On: Mon Jun 23 2025 Job Description:

Empire State University seeks a Multimedia Marketing Coordinator in the Office of Marketing. The multimedia marketing coordinator will work as part of a team that handles the day-to-day responsibilities of operating Empire State University's organic social media platforms, marketing campaigns, and university website. This position will report to the Multimedia Design Manager and work closely with the marketing, communications, and special events teams.

Responsibilities include:

Produce engaging social media content including videos, animations, Reels, and Stories

Adapt content for platform-specific formats and audiences while maintaining the brand's voice

Collaborate on content calendars and campaign launches

Assist in scheduling and publishing website content and social media posts across platforms

Write and edit social media captions that are grammatically correct and adhere to university's style

Write and edit content for the university's website and blog

Stay up to date with social media creation and monitoring tools

Assist during marketing video and photo shoots/productions

Provide photo and informal video coverage of events as needed (including those held on evenings and weekends) for the purpose of social media posting

Translate marketing objectives into compelling visual stories

Work on tight deadlines to deliver content quickly and accurately

Organize and maintain digital assets needed for social media planning and posting

Maintain consistency in content and ensure alignment with brand guidelines

Job Requirements:

Required Qualifications:

Bachelor's degree in marketing, arts and media, communications, or a related field

Experience working with a diverse array of social media platforms

Ability to work independently and as part of a team

Ability to think creatively in a fast-paced environment where multitasking and prioritization of work is necessary to succeed

Knowledge with Adobe Creative Cloud editing tools (photoshop, lightroom, premiere pro, etc.)

Portfolio of written, photo, and video work

Excellent communication skills and attention to detail

Experience scheduling posts in a social media management tool (i.e. SproutSocial)

Preferred Qualifications:

Experience working in higher education

Knowledge of accessibility standards and best practices in social media

Special Information:

This position is located in Saratoga Springs, NY.

Online portfolio is required for consideration.

Applicants must submit a portfolio of social media work including examples of posts generated.

Statewide travel is required.

Applicants must be currently authorized to work in the United States on a full-time basis. VISA sponsorship is not available for this position.

SUNY Empire provides employees with robust remote and flexible work options to meet the needs of students, faculty, and staff in a dispersed work environment.

Additional Information:

Rank/Salary: Staff Assistant, SL2 / $52,000-$55,000, dependent upon experience and qualifications.

We are pleased to offer our employees an excellent benefit package which includes NYS health insurance, free dental and vision, competitive retirement options, and generous vacation, sick and holiday accruals; and a strong emphasis on work-life balance. We also offer professional-development activities for professionals and support staff.

SUNY Empire is an AA/EEO/ADA employer. The University actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the University. SUNY Empire is committed to fostering a diverse community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, or criminal conviction. Employees, students, applicants, or other members of the university community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic.

SUNY Empire provides reasonable accommodation to applicants with disabilities, veterans, or wounded warriors where appropriate. If you need a reasonable accommodation for any part of the application and hiring process, please contact the Office of Human Resources at (518) 587-2100 ext. 2240.

In accordance with the Title II Crime Awareness and Security Act, a copy of our crime statistics is available upon request by calling (518) 587-2100, ext. 2800. It can also be viewed online at our Safety and Security website: www.sunyempire.edu/safety-security/.

Empire State University

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Multimedia Marketing Coordinator