Marketing Manager

Who We Are

Clark-Reliance is a world class manufacturing company, serving customers in over 120 countries in the power generation, refining, gas processing, and chemical industries. Clark-Reliance is a company that strives to maintain an environment that nurtures employees. Clark-Reliance prides itself on the development of its employees and finds way to continue to grow every year.

What is a Marketing Manager?

The B2B Marketing Manager is responsible for planning, executing, and optimizing marketing strategies that drive awareness, engagement, and lead generation among Clark-Reliance current and prospective customers. This role requires a strategic thinker with a strong grasp of digital marketing, creative content generation, brand management, and analytics.

What We're Looking For**

The ideal candidate will have a Bachelor's degree in Marketing, Business, Communications, or related field with at least 5 years of B2B marketing experience, preferably in a digital-first or SaaS environment.

Duties and Responsibilities

Marketing Strategy & Planning:

Develop and implement comprehensive B2B marketing strategies aligned with business goals.

Identify target markets, customer personas, and key value propositions.

Collaborate with cross-functional teams (Sales, Product, Leadership) to align marketing initiatives with business objectives.

Negotiate and manage contracts with marketing suppliers and service suppliers.

Develop and oversee annual marketing budget.

Digital Marketing:

Oversee digital marketing campaigns across email, SEO/SEM, display advertising, social media, and marketing automation platforms.

Optimize digital channels to increase engagement, lead quality, and conversion rates.

Website Management:

Manage and optimize company website for UX, SEO, and lead generation.

Collaborate with developers and designers to ensure timely updates and performance improvements.

Track and report on web analytics to improve conversion funnels and content performance.

Content Generation & Creative Marketing:

Develop compelling B2B content including case studies, white papers, blog posts, videos, infographics, and email campaigns.

Lead content calendar planning and execution to support campaigns and brand messaging.

Ensure consistency in tone, messaging, and design across all materials.

Product Marketing Campaigns:

Plan and execute go-to-market strategies for new product launches and updates.

Create product positioning, messaging, and sales enablement tools for B2B audiences.

Conduct competitive analysis and market research to inform campaigns.

Marketing Analytics:

Measure performance of marketing initiatives and campaigns using tools such as Google Analytics, HubSpot, Salesforce, or other CRM/MA platforms.

Provide actionable insights and reports to guide strategy and budget allocation.

Establish KPIs and benchmarks for ongoing campaign optimization.

Brand Management:

Ensure brand consistency across all touchpoints, materials, and communications.

Develop brand guidelines and manage their implementation across internal and external stakeholders.

Enhance brand reputation through thought leadership, PR, and strategic partnerships.

Marketing Communications and Events:

Participate and plan promotional events where prospective customers meet -- conferences, trade shows, speakers' bureaus and industry relations programs.

Oversee distribution of literature.

Clark-Reliance LLC

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Marketing Manager