Marketing and Communications Coordinator

Job Details

Level

Experienced

Job Location

1099 Jay Street - Rochester, NY

Position Type

Full Time

Education Level

Bachelors Degree

Salary Range

$22.00 - $24.00 Hourly

Job Shift

Day

Job Category

Marketing

Description

General Description

Reporting to the Director of Development, the Marketing and Communications Specialist will assist in the execution of CCFCS's marketing strategies, marketing communications and public relations activities. The Marketing and Communications Specialist will work directly on marketing and communications activities that promote, enhance, and protect the organization's brand reputation. Must be creative and thoughtful on how new media technologies can be utilized, and how to demonstrate their impact. Must have enthusiasm and passion for the mission of Catholic Charities Family and Community Services.

The key goal for this position is to advance the awareness of the organization's mission and impact in the community among our target audiences, and to drive partner and donor support for the organization. This individual will work with CCFCS's communications products and services including: e-newsletters and print publications, social media, web content and communications, email, media and public relations, and all marketing communications. This individual will work closely with the Director of Development to effectively support ongoing and collaborative communication amongst all program staff and follow trauma-informed language guidelines along with agency brand standards and styles.

Essential Duties and Responsibilities

Graphic Design and Content Creation/Coordination (40%)

Proficiency in the use of basic graphic design tools such as Canva and/or Adobe Photoshop

Assist in the creation of:

Print collateral for agency including program-specific collateral

Power-point decks

Graphics for agency website or internal intranet

Miscellaneous design for events, as needed

Social Media Coordination (30%)

Support communications, which include:

Conceptualizing and creating editorial content for our integrated social media platforms

Proficient in all social platforms

Coordinate social media content across platforms

Create organic and paid posts on each platform

Understand, report on and utilize analytics to guide social media strategy

Respond to comments and messages, with guidance from Director and when necessary

Assist with interviewing, writing, and coordinating story sharing of both client and staff successes

Assist with story creation and design content relating to corporate partners, community partners, donors

With guidance from the Director, monitor media mentions of CCFCS requiring response or intervention. This includes: Google reviews, social media comments and inquiries in our CCFCS News inbox

Website/Intranet Updates and Management (20%)

Working with Director of Development and Web Consultant:

Implement for content/graphic updates to agency website

Work with web consultant on creation of new pages or updates to current templates

Implement updates to agency intranet pages managed by Development and Marketing

Marketing and Branding (5%)

Working with the Director and CCFCS' marketing agency, support the development and execution of an agency-wide brand identity project.

Maintain internal and external brand engagement standards

Assist with the rebuilding and management of our marketing library that will serve as the key reference for all staff that supports engagement with our clients and the community in meaningful ways. It will include guidelines for use of logo, email signatures, templates

Other (5%)

Must be proficient in the use of Microsoft products such as Word, Excel, Outlook, Teams, PowerPoint.

Assist in the development and execution of successful press events, such as ribbon cutting ceremonies and speaking engagements

Collaborate with Development/Marketing team on aspects of donor engagement/communication strategy as necessary

Maintain a high level of confidentiality when working with sensitive client, staff or donor information

Participates in relevant Agency meetings and/or trainings

Actively pursues development of professional competencies related to job role performance through reading, supervision, in-service training and attendance at conferences and workshops.

Awareness and active support of the Agency's Mission, Vision, Values and Strategic Plan. Including, but not limited to, supporting the Agency's Core Competency initiatives of being Collaborative and Community Focused, Innovative and Entrepreneurial, and Culturally Competent and Diverse

Other duties as assigned

Note: The above description is illustrative of tasks and responsibilities. It is not meant to be all inclusive. Employees are required to follow appropriate supervisory direction and perform other related duties as required.

Qualifications

Education: Bachelor's degree in Marketing, Journalism, Communications or a related field is preferred. An equivalent combination of education and experience will be considered.

Experience: Minimum of two years of experience in marketing and communications. Demonstrated experience with all social media platforms, collateral support and graphic design to advance the organization's mission and goals. Successful writing and editing experience with a variety of online media for external audiences.

Physical Demands/Work Environment: The physical demands/work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk, hear, stand, walk, use hands to @type and/or perform light lifting. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. The noise level in the work environment is usually quiet.

Compliance: Adheres to all applicable federal and state laws and regulations including, but not limited to, those governing confidentiality, privacy, program, billing and documentation standards. All duties must be performed in accordance with CFCFCS's corporate compliance & ethics program.

Additional Requirements:

Ability to prioritize assignments, plan, and complete work projects with minimal direction,

An ability to work efficiently and effectively and meet deadlines,

An ability to work under pressure,

Excellent verbal/written skills,

Ability to maintain confidentiality,

Ability to demonstrate behaviors and attitudes which support agency mission, philosophy, and policies.

Willingness and ability to foster agency and program wide cooperation and teamwork through use of positive/constructive communication techniques,

Possession of a valid NYS Driver's license and use of a registered and reliable vehicle.

Catholic Charities Family Community Services

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