Francisco Rocha

Skills

Strategic Marketing & Branding • Creative Direction • Multidisciplinary Team Leadership • Digital Campaign Development • Performance Analysis & Marketing Metrics • Brand Identity & Visual Systems • Educational Design & Digital Learning Environments • Process Optimization • Market Positioning • Institutional Communication • Content Strategy • Cross-Functional Collaboration • Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, After Effects, Premiere) • UX/UI Fundamentals • Project Planning & Execution • Data-Informed Decision Making

About

Marketing and Design Leader with over 10 years of experience driving brand strategy, digital transformation, and multidisciplinary team coordination across education, industry, and consumer markets. Master’s degree in Creative Industry with strong expertise in performance evaluation, branding, digital media development, and campaign leadership for both online and offline environments.

Proven track record in managing cross-functional teams, developing institutional and commercial campaigns, structuring design processes, and implementing innovative branding approaches aligned with contemporary market trends. Experienced in educational design, digital learning environments, and strategic communication.

Skilled in creative direction, marketing analytics, visual identity development, and integrated campaign execution. Advanced proficiency in Adobe Creative Suite and digital media tools. Fluent in Portuguese and English.