Skills
1-Technical SEO: Crawlability, indexing, Core Web Vitals, schema markup, redirects, canonical tags, sitemaps, robots.txt, duplicate content fixes, site architecture, mobile usability
2-On-Page SEO: Keyword mapping, title tags, meta descriptions, H1–H6 structure, internal linking, image SEO, E-E-A-T, conversion-focused content
3-Off-Page SEO: White-hat link building, backlink gap analysis, outreach planning, anchor text review, toxic link audits, citation building
4-Local SEO / GBP: Google Business Profile optimization, NAP consistency, map-pack signals, service area pages, local schema
5-eCommerce SEO: Shopify, WooCommerce, product/collection page optimization, product schema, breadcrumbs
6-Content SEO: Content briefs, topical authority, pillar-cluster strategy, cannibalization checks
7-Analytics & Reporting: Google Search Console, GA4, Looker Studio, Bing Webmaster Tools, rank tracking
8-Tools: Ahrefs, SEMrush, Screaming Frog, PageSpeed Insights, Lighthouse, GTmetrix, Rank Math, Yoast
9-CMS Platforms: WordPress, Shopify, WooCommerce, custom PHP sites
10-Certifications: Google Ads Certified, Google Analytics Certified, Shopify Expert, SEO Mastery
About
I'm a Google-certified SEO Expert with 9+ years of experience across technical SEO, on-page optimization, off-page SEO, local SEO, and eCommerce SEO. He's currently SEO Lead at Smartleading.net (since 2020), where he manages SEO strategy for local service, eCommerce, B2B, healthcare, dental, flooring, cabinets, and industrial clients. Alongside this, he's run a freelance SEO consultancy for international clients since 2015, and earlier worked as a Technical SEO & Website Optimization Specialist (2017–2020) handling PHP, hosting, and site speed issues. He holds a BBA from Quaid-i-Azam University, Islamabad, and is fluent in English, Urdu, and Punjabi.
Profile Photo
