Blue Chip Talent, in partnership with a financial services organization, is seeking a skilled Marketing Analytics & Data Science Program Lead. This role is responsible for leading strategic analytics and marketing technology initiatives, coordinating cross-functional workstreams, and translating analytical findings into executive-level business recommendations.

Job Duties:

Lead multiple strategic Marketing Analytics, Data Science, and MarTech initiatives simultaneously

Own program priorities, timelines, milestones, risks, dependencies, and stakeholder alignment

Coordinate cross-functional efforts across Marketing, Analytics, Data Science, technology teams, vendors, and business stakeholders

Review analytical and Data Science work to identify gaps, evaluate approaches, and guide business application

Translate analytical findings and technical concepts into actionable recommendations and compelling executive-level business stories

Develop executive presentations, program updates, and board-level materials

Guide, delegate, and oversee work across teams and existing functional leads without formal reporting authority

Maintain momentum across competing initiatives in a fast-paced, meeting-intensive environment

Required Skills:

7+ years of relevant experience spanning Marketing Analytics, Data Science, marketing measurement, or related analytical disciplines

Demonstrated experience leading complex programs or enterprise initiatives involving multiple concurrent workstreams

Strong working knowledge of Marketing Analytics and Data Science concepts, methodologies, models, and analytical outputs

Experience overseeing analytical or Data Science initiatives and strategically reviewing technical work

Experience with program management, prioritization, risk management, milestone tracking, and cross-functional coordination

Experience developing executive presentations, analytical narratives, and data-driven business recommendations

Experience with marketing measurement concepts such as segmentation, attribution, experimentation, campaign measurement, predictive modeling, lift analysis, or ROI evaluation

Experience leading technical and analytical initiatives through program ownership and influence rather than formal reporting authority

Desired

MarTech or marketing technology implementation and transformation experience

Direct-to-consumer, digital marketing, direct marketing, or omnichannel analytics experience

Working familiarity with SQL and Python and/or R sufficient to evaluate analytical work and participate in technical discussions

Familiarity with cloud analytics, business intelligence, machine learning, or Data Science platforms

Experience with AWS, SageMaker, Databricks, Power BI, Adobe, Salesforce, or comparable technology ecosystems

Knowledge of data governance, model governance, MLOps, AI-enabled workflows, or MarTech ecosystems

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