Director of Marketing & Community Engagement

Location: Jamestown, NY

Reports To: Chief Executive Officer

Status: Full-Time, Exempt

Join Our Team at Lutheran

Lutheran is seeking a strategic, hands-on Director of Marketing & Community Engagement to lead the organization's marketing, branding, communications, and community presence across a diverse portfolio of programs, including Independent Living, Assisted Living, and Family and Youth Services (foster care, adoption, post-adoption, supervised visitation, and related community services).

This role is responsible for developing and executing a comprehensive, organization-wide strategy that strengthens brand identity, supports program growth, enhances community engagement, and aligns closely with fundraising efforts through the Lutheran Foundation.

This role is well-suited for a motivated professional ready to step into a senior leadership position and expand their impact within a mission-driven organization.

Key Responsibilities

Strategic Leadership & Branding

Lead the development and execution of a comprehensive marketing, communications, and community engagement strategy aligned with organizational goals

Lead and guide brand strategy and related initiatives across the organization, in collaboration with leadership and external partners as needed

Establish and maintain a unified brand voice and identity across all service lines and audiences

Partner with executive leadership to position the organization for growth and increased visibility

Marketing & Communications

Develop and execute annual marketing and communications plans

Oversee website, social media, digital campaigns, and print materials

Manage internal and external communications, including newsletters, media relations, and public messaging

Monitor performance metrics and adjust strategies to improve reach and engagement

Ensure consistent, mission-driven storytelling across all channels

Foundation & Fundraising Support

Collaborate with the Lutheran Foundation to support 2-3 annual fundraising campaigns, including newsletter-style appeals and donor communications

Develop compelling messaging and storytelling to support donor engagement and retention

Align marketing strategies with fundraising priorities and organizational initiatives

Support visibility and promotion of development activities and outcomes

Community Engagement & Partnerships

Build and strengthen relationships with community organizations, businesses, and key stakeholders

Identify and pursue opportunities to increase awareness and engagement across all programs

Represent the organization at community events, meetings, and outreach initiatives

Support partnerships that enhance service delivery, visibility, and impact

Events & Campaigns

Plan and oversee community events and outreach initiatives that support brand awareness and engagement

Ensure events are strategic, mission-aligned, and contribute to long-term relationship-building

Collaborate with program leaders to ensure strong participation and alignment

Recruitment & Employer Branding

Partner with Human Resources to support recruitment marketing strategies

Promote Lutheran as an employer of choice through storytelling and outreach

Highlight employee experiences, culture, and mission-driven work

Internal Communication & Culture

Support leadership in communicating updates, initiatives, and organizational priorities

Help strengthen employee engagement through clear and consistent communication

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or related field

5-10 years of progressive experience in marketing, communications, community engagement, or a related field, with demonstrated growth in responsibility

Strong writing, communication, and organizational skills

Experience managing digital platforms (social media, website, campaigns)

Ability to manage multiple priorities and work collaboratively

Preferred: nonprofit, healthcare, or fundraising experience

Compensation

Compensation for this position is expected to begin in the range of $65,000-$75,000, based on experience and qualifications

Lutheran offers a comprehensive benefits package including health coverage options, retirement plan participation with a company match, paid time off, and additional voluntary benefits

What Success Looks Like

Increased community awareness and engagement across all service lines

Strong, consistent messaging and brand identity

Effective support of Foundation fundraising campaigns

Enhanced partnerships and community presence

A structured, scalable marketing and communications function

Why Join Us

At Lutheran, our work is rooted in compassion, community, and purpose. This role offers the opportunity to shape how a growing organization tells its story, engages its community, and expands its impact across the region.

Apply today to make an impact in your community!

Lutheran Social Services is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on any protected characteristic as outlined by federal, state, or local laws.

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Director of Marketing & Community Engagement