At FCP Euro, the BMW Marketing Lead plays a key role in connecting our products and solutions with the communities and customers who can benefit from them. Drawing on industry knowledge, marketing experience, technical expertise, and a deep understanding of automotive mechanics, you will serve as a crucial link between FCP Euro and our customers. Your insights will help shape both product and marketing strategies, guiding critical decision-making processes as part of the larger BMW Product Team. You'll ensure our marketing campaigns, based on (GTM) Go To Marketing and (MPS) Market Penetration Strategy, resonate with and are communicated to these specific audiences, including key repairs and product placements. The ideal candidate will have experience working across different teams and thrive in a dynamic, fast-paced environment, excelling at meeting deadlines.

Day to day, you will collaborate closely with the Marketing teams to develop and execute go-to-market strategies for product launches and make specific content, social media, email marketing campaigns, and community events. In addition, you'll manage the BMW's yearly Market Penetration Strategies, a critical aspect of FCP Euro's growth initiatives for your assigned make. Working alongside Content, On Screen Mechanics, and BMW Product Team, you'll research, script, and create a variety of technical content, including buyer's guides, technical guides, model landing pages, and more. The BMW Make Marketing Lead will also serve as on-screen talent for technical diagnostic videos, buyer's guides, select promotional content, and more.

If you are a passionate, driven, and charismatic enthusiast looking to combine your in-depth knowledge and love of BMW (and MINI) vehicles with a passion for marketing and connecting with communities in a highly visible position, the BMW Marketing Lead position is the perfect role for you.

FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve.

Responsibilities & Duties

Own Make/Model Market Penetration Strategy (MPS): Develop, execute, and optimize the strategy to increase make/model-level penetration, performance, and growth.

Drive Cross-Functional Alignment: Align Product, Marketing, Content, Sales, and Operations teams around make-specific goals, outcomes, and success metrics.

Develop MPS Documentation & Content Strategy: Create foundational MPS genesis documentation and define and deliver a comprehensive make-level content strategy.

Serve as Make-Level Subject Matter Expert (SME): Act as the internal authority for assigned makes, guiding strategy, execution, and decision-making.

Ensure Product & Content Accuracy: Maintain accuracy, consistency, and quality across marketing content.

Lead Make-Level Go-to-Market (GTM) Strategy: Own end-to-end GTM strategy for make-specific launches, campaigns, and growth initiatives.

Create GTM Plans & Strategic Briefs: Develop detailed GTM plans and cross-functional briefs outlining objectives, timelines, deliverables, and KPIs.

Monitor Market Trends & Insights: Track market trends, pricing, competitive activity, and repair patterns; synthesize insights into actionable reporting and recommendations.

Experience and Skill Requirements

Minimum 3 Years working in the Automotive and/or Marketing industries, with extensive hands-on Make-Specific knowledge and technical understanding of BMW vehicles and the communities that own them

Excellent written communication for internal and external audiences, with the ability to translate complex technical information for varying customer proficiency levels

Proficient in brand and product marketing techniques and strategies to drive customer awareness and revenue

Proficient in using data analytics to optimize and analyze marketing initiatives and shape future performance

Project management experience; able to build alignment cross-functionally and drive results

Able to perform on camera in long and short-form video, to engage and connect with the BMW automotive community

Creative, solutions-based mindset

Google Suite/ Microsoft Office

Bachelors preferred

This role is based onsite at our headquarters in Milford, CT. 15% travel required for events and event support

Benefits and Perks

Company-subsidized Medical, Dental, and Vision insurance, including a zero-premium Medical plan for employees. Company HSA contribution.

120 hours of PTO (Paid Time Off), 40 hours of Paid Sick Time, plus Company Holidays

401 (k) with Company deposit and match.

Discounted prices on our catalog of European car parts!

Compensation

This is an exempt salaried role with a base salary of $80,000 - $120,000 depending on experience, with a total compensation opportunity of $88,000 to $132,000 annually .

FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.

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BMW Marketing Lead